If you are a home inventor, how do you find people to buy your products?
There are two types of media:
- Media that creates brand awareness, getting you to think about their product.
- Direct response media, geared to get clients and consumers to take action.
How to Get Your Product Made
Ask yourself if you’re in love with your product, or does it have a potential place in the marketplace? Don’t mortgage your home to chase the dream if your product isn’t relatively viable. Does your product solve a common problem? Does it have mass appeal? Is it affordable?
If you assess it to be a worthwhile investment, now it’s time to see what you have to spend on this project.
Get your patent so you can license production. Now no one can steal your idea.
Make a working prototype. It doesn’t have to be amazing. You need something to present to someone who can license production.
Seek a marketing partner. Most marketing partners charge 2-5%. They handle production, promotion and pathways to retail.
Listen as John Yarrington joins Melanie Cole, MS, to break down how you can get your at-home invention into the hands of consumers.
John Yarrington is the publisher of Response Magazine, the magazine of the direct response television industry, also known as the “As Seen on TV” industry.