Skip the Intro Button
In this episode, Mark Mathis talks about why the term “above the fold” still has relevancy in today’s digital orientation.
Featuring:
Mark Mathis
Mark Mathis is Chief Creative and Strategy Officer. Transcription:
Mark Mathis: Hey everyone. This is the One Minute Marketer. I'm Mark Mathis, Creative Director at Amperage Marketing and Fundraising. And you know, I was just thinking how a little button on the beginning of some binge TV shows say so much about our communication world today. We're all talking about shorter copy, shorter videos, shorter presentations, shorter books, shorter podcasts.
It seems like we all want shorter until we have to write a speech ourselves or do a video or write a blog. Shorter is better as long as it's everything I'm reading and not my own work. Right? We tend to make it too long at that point. But I was thinking about this while I was binge watching for all mankind on Apple TV Plus. It's a great series and it's renewed for a third season. I'd highly recommend it. Five stars. Hi Bob, to all the fans out there, but at the beginning of the show, there is a skip intro button. Pre-pandemic, we all know that people have no patience for credits at the end of a movie, no matter how the movie industry has tried to keep content mixed in with the credits to keep us in our seats.
So, I was listening to my favorite economist on a podcast the other day, and he asked a lot of opening questions that had nothing to do with the topic of the podcast. And I found myself wanting to skip his intro. Instead, I just skipped the podcast altogether. I just didn't need all that intro bun, give me some intro meat to my hamburger.
I want to know what's going on right away. Skip intro means to leave all the superlatives to the end of the show. Think of the long intros you must endure while someone introduces a speaker. Some is interesting, but most should just be skipped. So, the next time you write a blog, letter, articles, speech, video script, think of the skip intro first, do it for all mankind.
That is the One Minute Marketer for this week. My special thanks to Audio Engineer, Bill Klaproth. If you like this marketing thinking and strategy, reach out to This email address is being protected from spambots. You need JavaScript enabled to view it.. We will move your needle.
Mark Mathis: Hey everyone. This is the One Minute Marketer. I'm Mark Mathis, Creative Director at Amperage Marketing and Fundraising. And you know, I was just thinking how a little button on the beginning of some binge TV shows say so much about our communication world today. We're all talking about shorter copy, shorter videos, shorter presentations, shorter books, shorter podcasts.
It seems like we all want shorter until we have to write a speech ourselves or do a video or write a blog. Shorter is better as long as it's everything I'm reading and not my own work. Right? We tend to make it too long at that point. But I was thinking about this while I was binge watching for all mankind on Apple TV Plus. It's a great series and it's renewed for a third season. I'd highly recommend it. Five stars. Hi Bob, to all the fans out there, but at the beginning of the show, there is a skip intro button. Pre-pandemic, we all know that people have no patience for credits at the end of a movie, no matter how the movie industry has tried to keep content mixed in with the credits to keep us in our seats.
So, I was listening to my favorite economist on a podcast the other day, and he asked a lot of opening questions that had nothing to do with the topic of the podcast. And I found myself wanting to skip his intro. Instead, I just skipped the podcast altogether. I just didn't need all that intro bun, give me some intro meat to my hamburger.
I want to know what's going on right away. Skip intro means to leave all the superlatives to the end of the show. Think of the long intros you must endure while someone introduces a speaker. Some is interesting, but most should just be skipped. So, the next time you write a blog, letter, articles, speech, video script, think of the skip intro first, do it for all mankind.
That is the One Minute Marketer for this week. My special thanks to Audio Engineer, Bill Klaproth. If you like this marketing thinking and strategy, reach out to This email address is being protected from spambots. You need JavaScript enabled to view it.. We will move your needle.