Selected Podcast
Generation Z
In this episode, Mark Mathis tells you what you need to know about the newest generation in the marketplace.
Featuring:
Mark Mathis
Mark Mathis is Chief Creative and Strategy Officer. Transcription:
Mark Mathis: Hey everyone, I'm Mark Mathis. And this is the One Minute Marketer. You know, I was just thinking that most people are saying millennials, but what they really mean are gen Z. You can stop complaining about millennials. Can you believe it? Many millennials are turning 40 this year. You have a new generation to pick on.
And that is a very active generation in the marketplace. It's called gen Z. Who is gen Z? Well, that's a great question. Pew research decided to use the idea that anyone born from 1997 onward is a gen Zer. The oldest of the cohort is turning 24 this year. The youngest gen Z is around seven. By the way, there's no authority deciding the name of each generation.
Usage inertia decides which generation title wins and the judges are made up of the press. Like your dictionaries or pop culture. Millennials are the most racially and ethnically diverse generation in the nation, according to pew research. What they're saying about gen Z is it will be even more diverse. According to a study by Information Resources, Inc or IRI from Chicago, Gen Z has grown up with unprecedented and immediate access to information. Gen Z is the true on-demand generation. They have grown up with Amazon and instant grocery stores and deliveries. Another critical insight is that gen Z is highly visual. For gen Z, discovery is also replacing brand loyalty.
Your interesting story will be important in talking with gen Z. According to IRI, they're keenly aware of product packaging and the messages it sends. Connections between what brands say and their packaging show immediate cues to authenticity or its lack of authenticity. Gen Z will disrupt the world. IRI summed it up like this, cultural diversity and its commitment to the individuality, human rights and equality will be the disruptive landmark of this generation.
It is inclusive. It's about choosing. It's not A or B. It's about having the option to choose A and B. IRI found that Trader Joe's is a strong brand for gen Z. The reason for liking trader Joe's gives you insight into how gen Z is viewing the world. Gen Z believes at Trader Joe's the experience matches the hype. The store is not trying too hard to communicate. It feels safe, approachable, and very local. Quality and value intersect. And finally, packaging is gender and identity neutral. At amperage, we have always championed the value of being real and authentic in marketing. It's more time consuming and it's more expensive. Yet gen Z will demand it.
That is the One Minute Marketer. My special thanks to audio engineer, Bill Klaptoth. If you like this marketing thinking and strategy, reach out to us at amperagemarketing.com. We will move your needle.
Mark Mathis: Hey everyone, I'm Mark Mathis. And this is the One Minute Marketer. You know, I was just thinking that most people are saying millennials, but what they really mean are gen Z. You can stop complaining about millennials. Can you believe it? Many millennials are turning 40 this year. You have a new generation to pick on.
And that is a very active generation in the marketplace. It's called gen Z. Who is gen Z? Well, that's a great question. Pew research decided to use the idea that anyone born from 1997 onward is a gen Zer. The oldest of the cohort is turning 24 this year. The youngest gen Z is around seven. By the way, there's no authority deciding the name of each generation.
Usage inertia decides which generation title wins and the judges are made up of the press. Like your dictionaries or pop culture. Millennials are the most racially and ethnically diverse generation in the nation, according to pew research. What they're saying about gen Z is it will be even more diverse. According to a study by Information Resources, Inc or IRI from Chicago, Gen Z has grown up with unprecedented and immediate access to information. Gen Z is the true on-demand generation. They have grown up with Amazon and instant grocery stores and deliveries. Another critical insight is that gen Z is highly visual. For gen Z, discovery is also replacing brand loyalty.
Your interesting story will be important in talking with gen Z. According to IRI, they're keenly aware of product packaging and the messages it sends. Connections between what brands say and their packaging show immediate cues to authenticity or its lack of authenticity. Gen Z will disrupt the world. IRI summed it up like this, cultural diversity and its commitment to the individuality, human rights and equality will be the disruptive landmark of this generation.
It is inclusive. It's about choosing. It's not A or B. It's about having the option to choose A and B. IRI found that Trader Joe's is a strong brand for gen Z. The reason for liking trader Joe's gives you insight into how gen Z is viewing the world. Gen Z believes at Trader Joe's the experience matches the hype. The store is not trying too hard to communicate. It feels safe, approachable, and very local. Quality and value intersect. And finally, packaging is gender and identity neutral. At amperage, we have always championed the value of being real and authentic in marketing. It's more time consuming and it's more expensive. Yet gen Z will demand it.
That is the One Minute Marketer. My special thanks to audio engineer, Bill Klaptoth. If you like this marketing thinking and strategy, reach out to us at amperagemarketing.com. We will move your needle.