Metaverse: Implications on Organizations' Sales and Services

In this episode, Mark Mathis talks about how elements of gaming are moving mainstream, and what the implications of this shift are for your organization’s sales and services.
Metaverse: Implications on Organizations' Sales and Services
Featuring:
Mark Mathis
Mark Mathis is Chief Creative and Strategy Officer.
Transcription:

Mark Mathis: Hey, this is the One-Minute Marketer. I'm Mark Mathis, Creative Director at Amperage Marketing and Fundraising. And I was just thinking how the metaverse will change how we meet and collaborate forever. People have been playing games together in virtual reality scenarios for years. But the game is becoming much more real now and coming to an office near you.

Facebook has launched Horizon Workrooms. This is a virtual office using virtual reality to re-imagine the office meeting. The launch included an interview between Facebook CEO, Mark Zuckerberg, and CBS This Morning co-host, Gayle King. Each dawned Oculus Quest 2 headsets and attachments to pick up on hand gestures. This move takes Facebook from social media company to a metaverse company as Zuckerberg described it.

For now, your personally designed avatars will represent you in a meeting. And just like in a game, you will talk, interact, draw on a whiteboard and show PowerPoint slides all in a virtual reality room you designed. Others who don't like the avatar world can join as a 2D image and a video wall.

According to Facebook in the workrooms, you can see and type on your virtual computer keyboard or you can view on your screen or you can interact with coworkers. You can write on a whiteboard. You can brainstorm and do multimedia presentations. However, it will not be long before the avatar can become more lifelike. This takes Zoom to a more collaborative lifelike feel.

In the workroom, you can have multiple people around a table interacting just like in a real meeting sans the sleeping.

That is the One-Minute Marketer. My special thanks to audio engineer, Bill Klaproth.

If you like this marketing thinking and strategy, reach out to us at amperagemarketing.com. We will move the needle.