Voice Activated Search
In this episode, Mark Mathis talks about trends in voice activated search and why shopping and buying via voice activation is a trend that is lagging behind.
Featuring:
Mark Mathis
Mark Mathis is Chief Creative and Strategy Officer. Transcription:
Mark Mathis: Hey, this is the One-Minute Marketer. I'm Mark Mathis, Creative Director at Amperage Marketing and Fundraising.
And, you know, I was just thinking about voice-activated search. One year ago, I wrote a blog about trends for this year. And remarkably, many of the predictions were correct. Hey, surprise. Well, it's a little easier to do it with marketing than it is with picking football teams.
But one to my surprise is a lagging behind all the others and that trend topic is shopping and buying via voice activation. Many of us are experimenting with voice for actions, such as directions, phone controls, voice to text, yet there is what marketers, e-marketer, calls it lackluster enthusiasm for shopping and buying via voice.
In 2020, we expected 30.7 million people in the US ages 14 and older would be using smart speaker shopping accounting for 13.4% of digital shopping. Those figures will experience slow increases through 2022 now, as they begin to analyze what's happening with voice-activated search.
People who actually buy via voice are very low. With no screen, it isn't easy to know precisely what you were getting compounding the problem or issues with voice activation. Have you ever asked your navigation system to get directions to home? And then the system plots, of course, to the cities of Home, Kansas or Home, Pennsylvania.
Voice search engine optimization can correct the majority of voice issues. The spoken word is much different than what is being typed on a keyboard. And while buying via voice is not growing, search via spoken language is rapidly increasing. According to Adobe Analytics, more than 3 billion people worldwide use voice-activated search.
When you optimize for voice-activated search, don't forget to include Bing in your thinking. Nearly 70% of voice devices are Alexa. Alexa does not use Google, it uses Bing for its results.
Voice may not be big now, but soon it will feel like it took over overnight when it all acts a little more like Ironman's Jarvis.
That is the One-Minute Marketer. My special thanks to audio engineer, Bill Klaproth. If you like this marketing thinking and strategy, reach out to us at amperagemarketing.com. We will move the needle. .
Mark Mathis: Hey, this is the One-Minute Marketer. I'm Mark Mathis, Creative Director at Amperage Marketing and Fundraising.
And, you know, I was just thinking about voice-activated search. One year ago, I wrote a blog about trends for this year. And remarkably, many of the predictions were correct. Hey, surprise. Well, it's a little easier to do it with marketing than it is with picking football teams.
But one to my surprise is a lagging behind all the others and that trend topic is shopping and buying via voice activation. Many of us are experimenting with voice for actions, such as directions, phone controls, voice to text, yet there is what marketers, e-marketer, calls it lackluster enthusiasm for shopping and buying via voice.
In 2020, we expected 30.7 million people in the US ages 14 and older would be using smart speaker shopping accounting for 13.4% of digital shopping. Those figures will experience slow increases through 2022 now, as they begin to analyze what's happening with voice-activated search.
People who actually buy via voice are very low. With no screen, it isn't easy to know precisely what you were getting compounding the problem or issues with voice activation. Have you ever asked your navigation system to get directions to home? And then the system plots, of course, to the cities of Home, Kansas or Home, Pennsylvania.
Voice search engine optimization can correct the majority of voice issues. The spoken word is much different than what is being typed on a keyboard. And while buying via voice is not growing, search via spoken language is rapidly increasing. According to Adobe Analytics, more than 3 billion people worldwide use voice-activated search.
When you optimize for voice-activated search, don't forget to include Bing in your thinking. Nearly 70% of voice devices are Alexa. Alexa does not use Google, it uses Bing for its results.
Voice may not be big now, but soon it will feel like it took over overnight when it all acts a little more like Ironman's Jarvis.
That is the One-Minute Marketer. My special thanks to audio engineer, Bill Klaproth. If you like this marketing thinking and strategy, reach out to us at amperagemarketing.com. We will move the needle. .