Selected Podcast
Familiar Name. New Media Outlet
In this episode, Mark Mathis talks about Facebook's launch of Horizon Workrooms, a virtual office using a virtual reality room that you design.
Featuring:
Mark Mathis
Mark Mathis is Chief Creative and Strategy Officer. Transcription:
Mark Mathis: Hey, this is the One-Minute Marketer. I'm Mark Mathis, Creative Director at Amperage Marketing and Fundraising. And I was just thinking about a familiar name in retail who is going to be the next big media outlet. When you think about the explosion of media outlets from advertising, broadcasting, news, print, digital to movies, it does become challenging to know when and where to advertise. Here's a shameless plug. That's why you need an independent expert media team like Amperage Marketing and Fundraising to do your media planning and buying. Okay. End of shameless plug alert.
With that said, here are some of the world's top media companies. Of course, there's the alphabet and that's Google, Netflix, Disney, which includes Disney+, ABC, ESPN, Comcast, which is direct TV and many cable outlets. Others, AT&T, that's HBO, CNN, Turner and some cable outlets. And then there's charter communications, which is a lot of cable networks, but mostly Time Warner cable, those are all familiar names and we all know them. But digital is disrupting everything. And here comes another disruption.
It seems like everyone is selling digital advertising these days from local TV reps to yellow page vendors. Yet a new player is entering the field, which will change the game for all of us. The name is Walmart. Maybe you've heard of it. And with its retail power and big data, it is sure to be a significant player in the digital media world.
For some, offering access to more content is the name of the digital media game. We all have enhanced accessibility to media through the internet and growing media outlets. And the post-cookie internet will look different than today. But Walmart is changing the playing field with complex big data instead of cookies.
Walmart's advertising and media business is called Walmart Connect. It's an ad platform. Walmart demand side platform, which is Walmart DSP, will be an automated advertising exchange using Trade Desk as its partner. The apparent plan is for Walmart to compete with Amazon and Target who are also developing media services of their own, yet Walmart Connect will be one more outlet to research, consider and buy.
The difference will be that Walmart, Amazon, and Target will have data collected from shoppers who visit their websites and shop in their stores. And big data disrupts again. But don't worry, our team will be on it.
That is the One-Minute Marketer. My special thanks to audio engineer, Bill Klaproth.
If you like this marketing thinking and strategy, reach out to us at amperagemarketing.com. We will move your needle.
Mark Mathis: Hey, this is the One-Minute Marketer. I'm Mark Mathis, Creative Director at Amperage Marketing and Fundraising. And I was just thinking about a familiar name in retail who is going to be the next big media outlet. When you think about the explosion of media outlets from advertising, broadcasting, news, print, digital to movies, it does become challenging to know when and where to advertise. Here's a shameless plug. That's why you need an independent expert media team like Amperage Marketing and Fundraising to do your media planning and buying. Okay. End of shameless plug alert.
With that said, here are some of the world's top media companies. Of course, there's the alphabet and that's Google, Netflix, Disney, which includes Disney+, ABC, ESPN, Comcast, which is direct TV and many cable outlets. Others, AT&T, that's HBO, CNN, Turner and some cable outlets. And then there's charter communications, which is a lot of cable networks, but mostly Time Warner cable, those are all familiar names and we all know them. But digital is disrupting everything. And here comes another disruption.
It seems like everyone is selling digital advertising these days from local TV reps to yellow page vendors. Yet a new player is entering the field, which will change the game for all of us. The name is Walmart. Maybe you've heard of it. And with its retail power and big data, it is sure to be a significant player in the digital media world.
For some, offering access to more content is the name of the digital media game. We all have enhanced accessibility to media through the internet and growing media outlets. And the post-cookie internet will look different than today. But Walmart is changing the playing field with complex big data instead of cookies.
Walmart's advertising and media business is called Walmart Connect. It's an ad platform. Walmart demand side platform, which is Walmart DSP, will be an automated advertising exchange using Trade Desk as its partner. The apparent plan is for Walmart to compete with Amazon and Target who are also developing media services of their own, yet Walmart Connect will be one more outlet to research, consider and buy.
The difference will be that Walmart, Amazon, and Target will have data collected from shoppers who visit their websites and shop in their stores. And big data disrupts again. But don't worry, our team will be on it.
That is the One-Minute Marketer. My special thanks to audio engineer, Bill Klaproth.
If you like this marketing thinking and strategy, reach out to us at amperagemarketing.com. We will move your needle.