Telling a Tasty Story
In this episode, Mark Mathis talks about Facebook's launch of Horizon Workrooms, a virtual office using a virtual reality room that you design.
Featuring:
Mark Mathis
Mark Mathis is Chief Creative and Strategy Officer. Transcription:
Mark Mathis: Hey, this is the One-Minute Marketer. I'm Mark Mathis, Creative Director at Amperage Marketing and Fundraising. And I was just thinking, you know, you have more than a story to tell. It must be a tasty story to the audience.
The digital age and hypercompetition combined to spell doom for many businesses. Today, more than at any point in the past, you must have a compelling, engaging and intriguing story to tell. Modern marketing does not survive with simple lines, such as "We have the best price, the best service and the best selection," "We are a friendly company," "We've been in business since 1978."
Hyperbole and the mixture of buzzwords do little to sell today. A perfect example of this is opening a restaurant in Las Vegas. Todd Avery Lenahan, Wynn's President and Chief Creative Officer of Design and Development was quoted in the Los Angeles Times saying, "Las Vegas is an incredibly competitive market. Something has to have enough gravitas in our market to survive." That's why Vegas typically creates or uses established celebrity chefs. The story becomes less about plates and plating and more about human connection.
I'm surprised that most restaurants and bars don't feature their mixologist, instead it's just more of the same. No special skills. No really special drinks. Nothing to remember. No real story here.
When I was in Las Vegas, recently, the Venetian featured its chefs on giant billboards outside of the hotel. They were more than two stories tall. It's time to make stars of your team. The common retort I hear to this philosophy is, "What happens when the person leaves?" Well folks, this is the NFL and even Tom Brady eventually leaves the Patriots. If you were a Kansas City Chiefs marketing director, would you say, "Nah, I don't think we should promote Patrick Mahomes in our advertising because someday he may leave the team."
Great stories are about people. Promote your people and tell a tastier story.
That is the One-Minute Marketer. My special thanks to audio engineer, Bill Klaproth. If you like this marketing thinking and strategy, reach out to us at amperagemarketing.com. We will move your needle.
Mark Mathis: Hey, this is the One-Minute Marketer. I'm Mark Mathis, Creative Director at Amperage Marketing and Fundraising. And I was just thinking, you know, you have more than a story to tell. It must be a tasty story to the audience.
The digital age and hypercompetition combined to spell doom for many businesses. Today, more than at any point in the past, you must have a compelling, engaging and intriguing story to tell. Modern marketing does not survive with simple lines, such as "We have the best price, the best service and the best selection," "We are a friendly company," "We've been in business since 1978."
Hyperbole and the mixture of buzzwords do little to sell today. A perfect example of this is opening a restaurant in Las Vegas. Todd Avery Lenahan, Wynn's President and Chief Creative Officer of Design and Development was quoted in the Los Angeles Times saying, "Las Vegas is an incredibly competitive market. Something has to have enough gravitas in our market to survive." That's why Vegas typically creates or uses established celebrity chefs. The story becomes less about plates and plating and more about human connection.
I'm surprised that most restaurants and bars don't feature their mixologist, instead it's just more of the same. No special skills. No really special drinks. Nothing to remember. No real story here.
When I was in Las Vegas, recently, the Venetian featured its chefs on giant billboards outside of the hotel. They were more than two stories tall. It's time to make stars of your team. The common retort I hear to this philosophy is, "What happens when the person leaves?" Well folks, this is the NFL and even Tom Brady eventually leaves the Patriots. If you were a Kansas City Chiefs marketing director, would you say, "Nah, I don't think we should promote Patrick Mahomes in our advertising because someday he may leave the team."
Great stories are about people. Promote your people and tell a tastier story.
That is the One-Minute Marketer. My special thanks to audio engineer, Bill Klaproth. If you like this marketing thinking and strategy, reach out to us at amperagemarketing.com. We will move your needle.