Selected Podcast
A New Kind of PR Graphic
In this episode, Mark Mathis talks about Facebook's launch of Horizon Workrooms, a virtual office using a virtual reality room that you design.
Featuring:
Mark Mathis
Mark Mathis is Chief Creative and Strategy Officer. Transcription:
Mark Mathis: Hey, this is the One-Minute Marketer. I'm Mark Mathis, Creative Director at Amperage Marketing and Fundraising. And, you know, I was just thinking about there's a new kind of PR out there that's rising.
I saw an interesting title the other day. It was data journalist. I would have been immediately drawn to that field of work if it had existed at the Iowa J-School back in the day. The rise of the data journalists started with the infographic. An infographic is defined by just a collection of imagery or charts or minimal texts. We all kind of know what it is. It gives a real easy to understand overview of a topic. That means that your engineering side and your artistic side need to work together. Not everyone is made to create a compelling chart, graph or infographic.
To me, this new form of communications is a simple way of making information, trends and facts accessible to all. A good graphic should tell you a story in a beautiful yet really basic way. The point of a graphic is to be abundantly clear, obvious. What's driving this move to data journalism? It's the rise of data. There's more data than we know what to do with. And until it is mined analyzed and communicated, it's just a bunch of numbers stuck in a hard drive.
Here are my favorite data journalism outlets: Statista, Pew Research, Marketing Charts, eMarketer and the New York Times. When you combine the data journalists with the new aggregators such as Morning Consult, you are getting the information you need in a way that provides perspective beyond a typical news story, such as shootings or car crashes or garage fires. You're better able to retain the information, learn from it, make decisions about your stance on issues, and then communicate it to others. However, the chart must be abundantly clear. So clear, a sixth grader can understand it.
That is the One-Minute Marketer. My special thanks to audio engineer, Bill Klaproth. If you like the marketing thinking and strategy, reach out to us at amperagemarketing.com. We will move your needle
Mark Mathis: Hey, this is the One-Minute Marketer. I'm Mark Mathis, Creative Director at Amperage Marketing and Fundraising. And, you know, I was just thinking about there's a new kind of PR out there that's rising.
I saw an interesting title the other day. It was data journalist. I would have been immediately drawn to that field of work if it had existed at the Iowa J-School back in the day. The rise of the data journalists started with the infographic. An infographic is defined by just a collection of imagery or charts or minimal texts. We all kind of know what it is. It gives a real easy to understand overview of a topic. That means that your engineering side and your artistic side need to work together. Not everyone is made to create a compelling chart, graph or infographic.
To me, this new form of communications is a simple way of making information, trends and facts accessible to all. A good graphic should tell you a story in a beautiful yet really basic way. The point of a graphic is to be abundantly clear, obvious. What's driving this move to data journalism? It's the rise of data. There's more data than we know what to do with. And until it is mined analyzed and communicated, it's just a bunch of numbers stuck in a hard drive.
Here are my favorite data journalism outlets: Statista, Pew Research, Marketing Charts, eMarketer and the New York Times. When you combine the data journalists with the new aggregators such as Morning Consult, you are getting the information you need in a way that provides perspective beyond a typical news story, such as shootings or car crashes or garage fires. You're better able to retain the information, learn from it, make decisions about your stance on issues, and then communicate it to others. However, the chart must be abundantly clear. So clear, a sixth grader can understand it.
That is the One-Minute Marketer. My special thanks to audio engineer, Bill Klaproth. If you like the marketing thinking and strategy, reach out to us at amperagemarketing.com. We will move your needle