This Blog is What It Is
In this episode, Mark Mathis talks about the overuse of buzz words.
Featuring:
Mark Mathis
Mark Mathis is Chief Creative and Strategy Officer. Transcription:
Mark Mathis: Hey, this is the One-Minute Marketer. I'm Mark Mathis, Creative Director at Amperage Marketing and Fundraising. And I was just thinking about the phrase, "It is what it is." And in fact, this blog is what it is.
Sometimes in our marketing and advertising world, we succumb to the overuse of buzzwords. Jargon sometimes allows us to communicate quickly in our own section of society. The buzzword in jargon sea level is rapidly rising, which may raise all boats, but it is sinking our ability to clearly and effectively communicate.
Here are the top 10 most annoying buzzwords according to TrustRadius: one, new normal; two, synergy; three, circle back; four, let's take this offline; five, pivot; six, unprecedented; seven, think outside the box; eight, bandwidth; nine, work from home; and ten, low-hanging fruit.
According to trust radius, we use jargon because it feels convenient, comfortable and safe. What can be lost is clarity. In a survey combined with Google Trends research, TrustRadius found that 66% of people hear buzzwords way too much or often in a typical workday. And we all use buzzwords to communicate concepts quickly.
I'm really not sure what it is what it is is, but it seems to sum up how we're all feeling in times of crisis and uncertainty. Just like there are too many commercials in cable movies, too many buzzwords are cluttering our business communications from advertising to annual reports.
Clarity should be the watch word for 2022. Content is not king, another buzz phrase. Clarity is king. I know I often use all the annoying terms.
So my wish for 2022 is not to take this offline, but to circle back and find a better way to express the new normal synergy during these unprecedented times. To add bandwidth as I pivot and think outside the box to reap the low-hanging fruit, as I build a better alignment with my work from home. And that is what it is.
That is the One-Minute Marketer. My special thanks to audio engineer, Bill Klaproth. If you like this marketing thinking and strategy, reach out to us at amperagemarketing.com. We will move your needle.
Mark Mathis: Hey, this is the One-Minute Marketer. I'm Mark Mathis, Creative Director at Amperage Marketing and Fundraising. And I was just thinking about the phrase, "It is what it is." And in fact, this blog is what it is.
Sometimes in our marketing and advertising world, we succumb to the overuse of buzzwords. Jargon sometimes allows us to communicate quickly in our own section of society. The buzzword in jargon sea level is rapidly rising, which may raise all boats, but it is sinking our ability to clearly and effectively communicate.
Here are the top 10 most annoying buzzwords according to TrustRadius: one, new normal; two, synergy; three, circle back; four, let's take this offline; five, pivot; six, unprecedented; seven, think outside the box; eight, bandwidth; nine, work from home; and ten, low-hanging fruit.
According to trust radius, we use jargon because it feels convenient, comfortable and safe. What can be lost is clarity. In a survey combined with Google Trends research, TrustRadius found that 66% of people hear buzzwords way too much or often in a typical workday. And we all use buzzwords to communicate concepts quickly.
I'm really not sure what it is what it is is, but it seems to sum up how we're all feeling in times of crisis and uncertainty. Just like there are too many commercials in cable movies, too many buzzwords are cluttering our business communications from advertising to annual reports.
Clarity should be the watch word for 2022. Content is not king, another buzz phrase. Clarity is king. I know I often use all the annoying terms.
So my wish for 2022 is not to take this offline, but to circle back and find a better way to express the new normal synergy during these unprecedented times. To add bandwidth as I pivot and think outside the box to reap the low-hanging fruit, as I build a better alignment with my work from home. And that is what it is.
That is the One-Minute Marketer. My special thanks to audio engineer, Bill Klaproth. If you like this marketing thinking and strategy, reach out to us at amperagemarketing.com. We will move your needle.