Has a smell ever transported you back to an earlier time in your life, or perhaps made you feel a strong emotion?
That’s because your sense of smell is closely tied to your emotional pathways.
The oldest part of your brain is connected to your limbic system, which plays a role in your sense of smell as is the epicenter of your emotional lives.
Jennifer McKay Newton is the CEO and founder of DEFINEME FRAGRANCE, which offers a collection of scents that embody inspirational personalities.
Jennifer has dedicated her life to creating wearable reminders of the positive personality traits we all possess.
Jennifer discusses her work and how women can feel empowered and authentic through her fragrances.
Tapping Into Your Authentic Self Via Sense of Smell
Has a smell ever transported you back to an earlier time in your life, or perhaps made you feel a strong emotion?
Additional Info
- Segment Number: 1
- Audio File: rewired_radio/1608rr5a.mp3
- Doctors: Jennifer McKay Newton, Founder of DEFINEME FRAGRANCE
- Featured Speaker: Jennifer McKay Newton, Founder of DEFINEME FRAGRANCE
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Guest Bio:
Jennifer McKay Newton grew up in Chicago and moved to Los Angeles while still in college. She worked as an Interior Designer for several years and in 2009 she launched her first company, Pure Designs For Living. In 2012, she blended her purpose to empower women with her passion for fragrance and began working to create her own collection of fragrances.
After years of crafting and experimenting she officially launched DEFINEME FRAGRANCE on March 30th 2015. DEFINEME FRAGRANCE offers a collection of scents that embody inspirational personalities. Every bottle represents mold‐breaking, barrier-crushing women that speak to different qualities we strive for: being confident, strong, free‐spirited, loving, passionate, and fearless.
In addition, she has created the DEFINEME DOLLAR program. For every bottle of fragrance purchased, $1 goes to educational scholarships for girls in low‐income countries with the goal of creating first generation graduates.
Jennifer is an active member and leader in women’s entrepreneurial organizations and she lives in Los Angeles with her husband, two kids and two dogs.
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Rewired Radio
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