In this episode, guest Denise Mananas shares tips on:

• Telling stories about the people in your business: patients, staff and providers
• Building a community internally and externally
• Sorting out how to meet the needs of your community through social media
• Preparing for negative social media comments by having responses ready
• Broadening your reach to build awareness
• Keeping your night & weekend staff connected to what happens during the day shifts
• Coordinating your marketing efforts through an extensive calendar
• Encouraging employee involvement to boost your marketing content and increase the sense of community
• Updating your marketing mix to reflect where patients can be reached