In this episode, guests Chris Eastwood and Todd Johnson share tips on:
- Using video as part of your marketing mix
- Getting started with a small project
- Telling physician stories for introductory services
- Keeping audience attention in a fast-paced society
- Recognizing the actual mindset of the older consumer
- Considering your brand when you share video
- Outsourcing to relieve your internal marketing team
Get in touch with Chris and Todd:
Point Across Media
Chris Eastwood is President of Point Across Media. As President, Chris helps lead the vision and direction of Point Across Media. He is responsible for managing sales and client relationships. Chris has more than 20 years of experience in sales and sales management. Most recently, he worked for Time, Inc., one of the world's leading media companies.
Todd Johnson is CEO and Executive Producer of Point Across Media. Todd is responsible for implementing the strategic goals and objectives of Point Across Media. He also oversees the execution of all creative projects. Todd has more than 25 years of experience in television news, including 13 years as an on-air meteorologist at KOMO-TV, the ABC affiliate in Seattle.