In this episode, guest David Tytell shares tips on:
- Focusing on an emotional response
- Understanding your audience and their personas
- Defining your next campaign
- Identifying a need
- Creating an event for your community
- Constructing giveaways to get your audience engaged on social media
- Using the tools you have at your disposal right now
Get in touch with David:
MIT Medical
David Tytell has a proven track record for building, managing, and monetizing websites. He currently leads the communications team for MIT’s on-campus clinic and the university’s self-funded health insurance plan. His group is responsible for public health communication across the MIT campus, as well as all internal communications for MIT Medical. A former astronomer, Tytell’s brings his strong science background and science journalism experience to healthcare and higher education communication. Tytell has spent his career in print and web publishing, and has worked at both Sky & Telescope magazine and America’s Test Kitchen.