In this episode, guest Matt Dion shares tips on:
- Creating content by understanding your audience
- Targeting your content to your patients’ current needs
- Finding out what people go through with health journeys to help them solve their problems
- Breaking it down to prevention, treatment and after care so your marketing isn’t opportunistic
- Being responsible and accurate with the information you’re presenting
- Tying your facility’s expertise to treating health conditions
Get in touch with Matt:
Mintent
Matt is the CEO of Mintent, a Content Marketing software company. Mintent helps Communications Managers and Marketers in industries such as healthcare to manage content and market with strategic intent. With a career spanning 25+ years, Matt is a renowned thought leader in the areas of Digital Marketing, Content Marketing, customer driven experiences, brand building, and business development. Matt is also a sought-after speaker, having presented at Adobe Summit, Enterprise World, Digital Entertainment World, and more.