In this episode, guest Mark Mathis shares tips on:
- Determining benchmarks for service line marketing
- Journey mapping to understand the patient’s decision-making process
- Executing a strategy with the end in mind
- Optimizing a campaign
- Researching to make the most out of your marketing budget
- Handling the traffic your campaign generates
Get in touch with Mark:
OneMinuteMarketer®
Amperage Marketing & Fundraising
Resources:
Brainfluence by Roger Dooley
Yes! 50 Scientifically Ways to be Persuasive by Robert Cialdini
Mark Mathis III is founding partner and Chief Creative and Strategy Officer of AMPERAGE Marketing & Fundraising: His unofficial title is Director of Cool. AMPERAGE is full service agency with fundraising, but today their principal focus is digital marketing. Amperage has more than 50 employees and works primarily in the healthcare space. Markhas published two books and his blog, the One-Minute Marketer®, just celebrated its 900th blog post and nine years of blogging.