In this episode, guest Kena Lewis shares tips on:
- How Orlando Regional Medical Center responded to the Pulse Nightclub shooting in 2016
- Using an approval system for outgoing communications to update social media and press
- Getting a crisis plan in place ahead of time
- Creating a list of contacts for subject matter experts
- Finding good news stories after the crisis
- Being transparent within the limits of your organization
- Seeking guidance and structure from FEMA’s Incident Command System
Listen in as Kena Lewis joins Bill Klaproth to share her best advice on handling crisis communications.
Kena Lewis is a seasoned communications professional and an accredited public relations practitioner (APR) with a diverse background in news, public affairs, marketing and public relations. She is currently the Director of Public Affairs and Media Relations for Orlando Health, a $3.4 billion not-for-profit health care organization and a community-based network of hospitals, physician practices, diagnostic centers and other care centers in the Orlando region. In that role, Mrs. Lewis directs the hospital group’s public affairs and media relations team and provides lead support on issues management and crisis communications.