Engaging Your Audience with Experts: New Ways to Deliver Content Through Facebook Live and Podcasting
Rebecca Stewart, Senior Director of Content Marketing at Hartford HealthCare and Nick Dethlefsen on the Content Marketing Team at Hartford Healthcare discuss their presentation at the SHSMD connections 2019 annual conference in Nashville.
Featured Speaker:
Nick Dethlefsen started his career in broadcast television where he earned several honors including an Emmy Award for video production and four Associated Press awards for his news videography. Now, as a member of the Content Marketing Team at Hartford Healthcare, he develops new ways to engage audiences with streaming video and produces content to leverage existing broadcast technology. He built, operates and maintains the broadcast studios and editing facilities for Hartford HealthCare.
Rebecca Stewart and Nick Dethlefsen
Rebecca Stewart is the Senior Director of Content Marketing at Hartford HealthCare. In this role, she oversees the health care system’s executive communication and content marketing initiatives, strategy and execution, across multiple platforms and formats to drive engagement and volume. She came to the health field after more than a decade in broadcast and print newsrooms. Rebecca and her team won a prestigious Content Marketing Institute's global Content Marketing Awards in 2018 and 2019. Rebecca earned her master’s degree from the Medill School of Journalism at Northwestern University and a bachelor’s degree from the University of Pennsylvania.Nick Dethlefsen started his career in broadcast television where he earned several honors including an Emmy Award for video production and four Associated Press awards for his news videography. Now, as a member of the Content Marketing Team at Hartford Healthcare, he develops new ways to engage audiences with streaming video and produces content to leverage existing broadcast technology. He built, operates and maintains the broadcast studios and editing facilities for Hartford HealthCare.