Using Analytics, Data Visualization and Propensity Models to Personalize Health Care Marketing

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Using Analytics, Data Visualization and Propensity Models to Personalize Health Care Marketing

Charlotte Wilson, a leader at The Ohio State University Wexner Medical Center, discusses her presentation at the SHSMD connections 2019 annual conference in Nashville.

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Using Analytics, Data Visualization and Propensity Models to Personalize Health Care Marketing

Featured Speaker:

Charlotte Wilson

As a leader at The Ohio State University Wexner Medical Center, Charlotte brings a fresh perspective to healthcare marketing programs by infusing a data-driven, ROI-focused approach to the planning and executionthat empowers marketers to make better decisions. Charlotte leads initiatives focused on CRM, marketing automation, digital campaigns, marketing analytics and data visualization. Charlotte attended Bowling Green State University earning a B.S. in Broadcast Journalism. She has an M.B.A. from Franklin University.