Building and Implementing a Consumer Insights Strategy

Darrell Beneker, Director of Consumer Insights at Advocate Aurora Health, discusses his presentation at the SHSMD connections 2019 annual conference in Nashville.
Building and Implementing a Consumer Insights Strategy
Featured Speaker:
Darrell Beneker
Darrell Beneker is the Director of Consumer Insights at Advocate Aurora Health in Milwaukee, Wisconsin. Mr. Beneker has worked in the market research industry for over 25 years: both on the client and vendor side. His 15+ years of health care research expertise includes building online patient communities, branding, primaryand specialty care, advertising messaging and patient retention and satisfaction. Mr. Beneker earned his Bachelors of Science degree in Marketing at the University of Wisconsin –LaCrosse and Masters of Science degree in Sport & Leisure Commerce at TheUniversity of Memphis.