Selected Podcast

2020 Vision – Building Your 2020 Marketing Plan

Jennifer Horton, VP of Strategy at Ten Adams, and Lisa Winters, Director of Marketing and Community Relations for Peterson Health, discuss their presentation at the SHSMD connections 2019 annual conference in Nashville.

2020 Vision – Building Your 2020 Marketing Plan
Featured Speakers:
Lisa Winters | Jennifer Horton
Lisa Winters is the Director of Marketing and Community Relations for Peterson Health. She has served in this role for the past six years. She oversees the marketing, public relations and community outreach for Peterson Health. Lisa lead the rebranding and creation of Peterson Health, has been instrumental in leveraging the new positioning of “Elevating Health” to significantly increase employee morale, growth and the reputation of the Peterson Health. Lisa was recently honored by the Kerrville Area Chamber of Commerce as “Kerr County Women of the Year.” She is currently the Board Chair for the Kerrville Area Chamber of Commerce.

Jennifer Horton is VP of Strategy at Ten Adams and is a strategic problem-solver with 20 years of experience leading marketing and strategic planning in for-profit and not-for-profit healthcare systems. She simplifies complex healthcare problems, breaking them down into manageable goals to achieve her clients’ large-scale dreams, all while expertly navigating corporate structures and keeping all players engaged along the way. She is passionate about helping marketers understand their mission critical purpose, develop and executing their plans and teaching marketing leaders how to decrease the time they spend working on non-essential projects and increasing time on their core goals.