Bill Klaproth (Host): This is a special podcast produced onsite at SHSMD Connections, 2023 annual conference in Chicago; as we talk with keynote speakers, session leaders and awardees, right from the show floor. I'm your host Bill Klaproth. With me is Adam Tiedt Regional Vice President Business Development at Intellimed. And we're going to talk about Adam being a SHSMD Rising Star Awardee, Adam, welcome.

Adam Tiedt: Yeah. Thank you, Bill. Thank. Thank you for having me.

Host: Yeah, it's great to have you here. So what does it mean to you to be a Rising Star Awardee?

Adam Tiedt: Yeah, well, first of all, it's a great honor. You know, a lot of work put in my career the last 12, 15 years, and to be recognized amongst my peers, it's very humbling. Proud of a lot of the accomplishments. And you know, have been a part of SHSMD for over a dozen years. Some of the people that I was up on stage with, humbling is a good word to describe it. And you know I had a lot of support with my coworkers and family, clients and people I've worked with in my past. It was just a really great feeling, you know, being able to walk across that stage and know that some of the hard work that I've put in, you know, It's recognized. So, yeah, overall just a phenomenal feeling.

Host: Yeah, it is nice to be recognized and obviously you do very good work. So, we appreciate that. So the theme of SHSMD week this year, which by the way, is November 12th through the 18th, 2023 is shaping the future. So that's the theme. So a series of questions for you, Adam. First, how are you shaping the future within your career? How are you making a difference?

Adam Tiedt: It's kind of a big question. I think it's always, you know, in my role now I work with health systems and specifically strategic planning and business development and marketing leaders. And I think it's so easy to be reactionary. Here's what we need to do today. And here is a basically a vendor, here's how I can partner with you to help solve those problems. But push them a little bit to think. Okay. Yes, we need to solve the problems today, but what are the problems going to be tomorrow or two weeks down the road or two months or two years down the road. And how can we start planning for that now to not only best position the health system and best provide care for patients, you know, people in the community; but also best position that individual to be successful and, you know, look good in front of their supervisors because they're thinking proactively.

Host: Right.

Adam Tiedt: Which I think is so difficult in marketing because I've either been a healthcare marketer or worked with healthcare marketers for a long time. And they wear a lot of hats. And, you know, everyday feels like you're just putting out fires and how could you even dare think about proactively what to do when you have so much to react on a day-to-day basis.

Host: Right.

Adam Tiedt: I think it's necessary. You have to kind of balance the two and figure out time to allocate both the reactionary stuff, being proactive on the other end.

Host: Absolutely. That's a great thought about being proactive. So how about your organization and how are you helping to shape Intellimed?

Adam Tiedt: Yeah. So we're thinking a lot about, you know, some of the changes in healthcare, you know, value based care, chronic condition management, things like that. And specifically we provide data analytic solutions to hospitals. So not just looking at historical data to understand where a health system might be in a market; but, you know, how can they provide better value to patients in their community. How can they better predict what the healthcare needs are in a community? Looking at things like what is the prevalence rate of chronic conditions in their market? What are the geographic areas that are really being impacted the most by certain conditions? How much is that costing the health system? So then therefore they can use that and, you know, to develop population health initiatives to better kind of deliver care that is needed in the community. So, again, kind of going back to the previous thing you know being proactive, thinking about what the healthcare needs are in the community, in the future and not just the current state and providing the solutions they need for them.

Host: Yeah. Providing those solutions and creating value, as you said. So let's talk about, SHSMD which has been very helpful to many people's careers. How are you helping to shape SHSMD?

Adam Tiedt: Yeah. So I've been involved with SHSMD, like I said, for over a dozen years, attending the conferences both as an exhibitor, as an attendee for it when I worked in the health system side. Being involved with some of the breakout sessions here. So some of the ways that I've been involved personally, beyond that is helping develop content. So articles for their blog, recording podcasts.

Host: Yeah.

Adam Tiedt: I did things like that. Also getting involved with some of their young professional networks. So I was involved as one of the moderators or panelists with that group. But there's just a wealth of resources that SHSMD offers that I can't plug enough, especially for younger professionals, to not only you know, increase their knowledge base, but then also network. I think that has really been something I've taken advantage of quite a bit over the last decade with SHSMD. It's just the different opportunities to connect not only with like-minded you know, marketing strategists to build your network, but with vendors, also with senior leaders. It becomes a pretty small world of healthcare marketing and strategy professionals once you been in it for a couple of years and learned some of the key players are, and I think. You never can stick your neck out enough um, to learn from those individuals.

Host: Yeah. Well, it is called SHSMD Connections for a reason, because of all the great connections that are made. It sounds like it has been very beneficial and useful to you in your career being a member of SHSMD.

Adam Tiedt: Oh, absolutely. Um, couldn't plug it enough and you know, the sessions are great to learn best practices, like I said, connect with the senior leaders, but just the resources they also provide on outside of the conference. Groups that they offer, classes. I've just completed their strategic planning data analytics course.

Host: Okay.

Adam Tiedt: Which is a month or two long, which is great to learn from some of the industry leaders around how they're thinking about analytics and then also health systems, how they're actually applying it. So it's never ending.

Host: Yeah.

Adam Tiedt: You always want to kind of continue to learn what's new out there and how some of those leaders in the industry are thinking about whatever subject matter you're interested in.

Host: Yeah, absolutely. So what is your advice for any up and coming rising star?

Adam Tiedt: Yeah. Well, I used the phrase just a few moments ago, but sticking your neck out there.

Host: Okay.

Adam Tiedt: Introducing yourself to, to so whether it's vendors or senior leaders. I think what's helped me a lot is finding people that have very interesting career paths or jobs that I may want in the future. If I think about my five or 10 year career plan, and I look at someone who's a senior vice president or whatever job title it may be. And just reaching out to them and say, Hey, can I buy you a cup of coffee?

Host: Okay.

Adam Tiedt: Can I take you out to lunch. Can we do a zoom invite or Hey I'm I was I find your career very interesting. I want to learn about how, what steps you made, maybe some of the missteps you made.

Host: Yeah.

Adam Tiedt: And kind of learned from you. Cause I've always been pleasantly surprised on how willing people are to help, especially younger professionals. So definitely reach out to those individuals that you find their career path interesting. Stick your neck out there. You know, and network and make those connections. Um, because I think, yeah. I've always been surprised at how willing people are to help.

Host: That's true. People do want to help. So I think that's great advice. Look to where you want to go, find somebody that's doing that now. As you said stick your neck out. Just give him a call. Or her a call and do a zoom or if they're in your local area, go out for coffee or something. I think it's great.

Adam Tiedt: Or if you see that they're presenting at the conference, you know, stay after, go introduce yourself and just say, Hey, I admire your work. And I'm so-and-so. And again, like I said, it's a small world once you get in kind of the healthcare strategy marketing space. And you never know when that person might be looking to hire someone, that's a role that you're interested in or, they might know someone else in your market that you could help make a connection. So.

Host: Yeah. I think that's an often overlooked piece of advice. When you go to a session, stay after, go up, ask a question, introduce yourself. That's a great way to make it connection.

Adam Tiedt: Absolutely.

Host: Yeah. And there's so many great sessions here at SHSMD that the speakers and the presenters really make it easy for you to go up and introduce yourself. And meet those people, for sure.

Adam Tiedt: Yeah. And it's very conversational if you've never been to the conference before. The sessions are, are very conversational and use case focused. So it, there's formality to it, but it also feels very comfortable to ask those questions, whether it's during the session or afterwards.

Host: Yeah, absolutely. Well, Adam, thank you so much for your time. This has been great and congrats again on being named a SHSMD Rising Star Awardee.

Adam Tiedt: Yeah. Thank you, Bill. Thanks for having me.

Host: Good stuff. Absolutely. Once again, that is Adam Tiedt and sign up for the SHSMD Connections virtual conference. We were just talking about all the educational opportunities. It's October 20th, 2023 plus on demand through the end of the year. The virtual conference will feature access to 50 plus sessions recorded from the September in-person conference.

The one we're at right now, plus all new live sessions. Just go to SHSMD.org/annual to learn more and to get registered and join us at the next SHSMD Connections 2024. It's next October in Denver, Colorado. And if you found this podcast helpful, please share it on your social channels. And to access our full podcast library of great topics, just visit SHSMD.org/podcasts. And again, thanks for listening.