Selected Podcast

Micro-Influencers vs. Brand Podcasts: Humanizing Health Brands and Build Authentic Partnerships—The Pelvis Party Approach

As health marketing evolves, micro-influencers are emerging as powerful allies in building trust and authenticity, especially around sensitive topics. In this episode, we explore how “The Pelvis Party” campaign used micro-influencers to humanize health messaging, foster deeper engagement, and create meaningful partnerships that go beyond traditional branded content.


Micro-Influencers vs. Brand Podcasts: Humanizing Health Brands and Build Authentic Partnerships—The Pelvis Party Approach
Featured Speaker:
Brittany Strum

Brittney Strum is an accomplished marketing strategist with over a decade of experience in organizational branding, solving complex marketing challenges, and utilizing data-driven insights to deliver impactful results. She specializes in a broad array of marketing strategies, including strategy development, campaign planning, financial forecasting, cost optimization, lead generation, and performance analysis, all aimed at driving business growth and maximizing ROI. Notably in her current role, she has developed and implemented strategies for women’s health topics that effectively leverage influencer and digital marketing to engage target audiences. Brittney holds a Master of Science in Communication and Media Studies, along with a Graduate Certification in Strategic Communications and Marketing. Beyond her professional achievements, she is deeply committed to community service, specifically through her work as a veteran serving in a leadership role for a service organization.