As AI transforms how healthcare consumers search for and engage with information, the focus is shifting from traditional SEO to a broader concept: findability. In this episode, we explore how Cone Health and Geonetric are redefining digital strategy to ensure the right content reaches the right people at the right time, through AI-driven insights, optimized listings, and smarter content marketing.
Selected Podcast
Focus on Findability: Thinking Beyond Search in the Age of AI
Featured Speakers:
Michael Leonard | Matthew McKinney
Michael Leonard is a Principal Product Manager, Geonetric.
Matthew McKinney is the Director of Digital Engagement at Cone Health in Greensboro, NC. He leads initiatives to enhance the digital experience for patients and consumers, collaborating across teams to improve access through enhancements like self-scheduling and virtual care. McKinney oversees the health system’s websites, apps, social media, and digital marketing, driving strategies that have earned Cone Health industry recognition for website design and content. He holds an MBA from East Carolina University and a bachelor’s degree in journalism from Penn State.