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Building Culture Through Communication: Engaging Your Health Care Workforce

This episode explores how Acenda Integrated Health tackled workforce engagement challenges using its “Educate, Engage, Repeat” strategy. Learn how multi-channel communication and employer branding helped build a stronger culture and improve retention across a mobile healthcare workforce.


Building Culture Through Communication: Engaging Your Health Care Workforce
Featured Speakers:
Cari Burke | Mari Considine

Cari Burke is the Associate Vice President of Marketing, Communications & Development, bringing over 20 years of experience in client care and administrative leadership. With 10 years of direct service and more than a decade in strategic leadership roles, she offers a unique blend of frontline insight and executive perspective. Cari is deeply committed to helping leaders build strong, purpose-driven teams through intentional culture-building, collaboration, and impactful communication. Her expertise lies in connecting people through meaningful storytelling and values-based strategy to foster relationships, amplify mission-driven work, and drive sustainable growth. She is passionate about empowering others to lead with authenticity, purpose, and empathy. Cari earned her Bachelor’s degree in Criminal Justice with a minor in Psychology from Northern Kentucky University. She currently serves as a board member for the Association of Fundraising Professionals. In her personal time, Cari enjoys watching her kids play sports, staying active, traveling, and getting lost in a good book. 


Mari Considine is an experienced healthcare executive with over 27 years of leadership driving strategic growth and organizational impact. Since 2016, she has served as Chief Marketing, Communications & Development Officer at Acenda Integrated Health, where she leads branding, engagement, and growth strategies for one of New Jersey’s leading behavioral health organizations. Mari is also an adjunct professor at St. Francis College and is completing her Doctorate in Business Administration. She is an active contributor to industry networks and frequently speaks on topics related to marketing, internal communications, and personal positioning.