This episode dives into how Customer Data Platforms (CDPs) are reshaping health care marketing. Join Ryan Younger of Virtua Health and Craig Blake from Amsive as they unpack strategies for boosting ROI, ensuring HIPAA compliance, and integrating CDPs to drive smarter, data-informed campaigns.
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From Insights to Impact: Transforming Health Care Marketing with CDPs for Enhanced ROI
Featured Speaker:
Craig Blake
Craig Blake is a seasoned healthcare marketing leader and the Healthcare Practice Lead at Amsive. With over two decades of experience in direct and data-driven marketing, Craig partners with healthcare organizations to navigate complex challenges in patient acquisition, retention, and engagement. Known for blending strategy with execution, he helps brands create high-performance multichannel campaigns grounded in data intelligence and measurable results. Craig is a sought-after voice in the healthcare marketing space, regularly featured on industry-leading webinars and podcasts, where he shares his insights on marketing innovation, regulatory trends, and the evolving patient journey. His practical, future-forward approach to healthcare marketing is shaped by deep cross-channel expertise and a commitment to helping clients grow with integrity and agility.