Lacey Reichwald is one of 4 SHSMD Rising Star Awardees. The SHSMD Rising Star recognizes health care strategy professionals under the age of 40 who have demonstrated outstanding promise in their respective fields. This recognition shines a spotlight on SHSMD members who have made or are on their way to making significant contributions to their profession and the SHSMD membership.
Selected Podcast
Lacey Reichwald | 2025 Rising Star Awardee
Featured Speaker:
Lacey Reichwald
Lacey Reichwald is the Director of Marketing at Aha Media Group in Silver Spring, MD where she leads marketing strategy and execution. She’s passionate about “learning out loud” and believes in sharing knowledge without gatekeeping, making complex concepts accessible. She is a leading voice in healthcare marketing’s AI exploration, helping teams understand new technology with clarity and confidence. Lacey is also an active member of SHSMD and serves on the board and Conference Committee for MASHSMD.
Her marketing experience spans travel, app development, and real estate — plus growing the multi-location café she owned for 12 years. Healthcare’s purpose-driven mission ultimately drew her in. “We help people get answers at their scariest moments,” she says. “That’s the mission we all serve as healthcare marketers.”
Lacey lives in Wisconsin with her husband and daughter. Outside work, she’s likely hunting vintage Jell-O molds, catching live music, planning travel, or getting lost in historical fiction.