How do you build trust and brand preference when a hospital joins a larger system—especially in communities that value their local identity? In this episode, Cody Albert and Christina Thompson of OhioHealth share real-world insights on using research, strategic communication, and community engagement to guide hospitals through early integration with clarity and confidence. Learn practical approaches to introducing a system brand, aligning stakeholders, and strengthening connections in new and rural markets during times of change.
Selected Podcast
From Acquisition to Acceptance: Building Awareness & Preference in New Communities
Published Date: 06/26/26
Featured Speakers:
Christina Thompson | Cody Albert
Christina Thompson serves as Senior Manager of Communications at OhioHealth. In her role, she leads strategic communication efforts that support system initiatives, local hospital needs, and organizational priorities across the region. Christina partners closely with leaders, clinical teams, and integration groups to ensure clear, consistent, and timely messaging—especially during periods of change and integration. She helps strengthen community trust and internal alignment through effective communication planning and execution.
Cody Albert serves as an Advisor of Regional Marketing at OhioHealth, supporting the system’s rural hospitals and newly acquired facilities. He leads strategies that build awareness and preference during early integration, helping communities connect with OhioHealth’s mission and services. Known for his collaborative approach, Cody strengthens visibility and engagement across evolving markets while ensuring a smooth introduction to the OhioHealth brand.