Most health care marketing teams aren't starting from zero. They're already experimenting with AI. The challenge is moving from "AI when I think of it" to "AI first." Lacey Reichwald, Director of Marketing at Aha Media Group, will discuss how marketing, digital, and strategy leaders can better understand where they are on the AI adoption curve, where their peers are, and how to build the internal conditions for intentional, scalable AI use. She discusses what AI actually is and isn't, how to benchmark your team's readiness against real industry data, and how to identify and prioritize the right pilot projects for your organization.
Selected Podcast
Getting Started: Building an AI-Ready Mindset and Strategy
Published Date: 07/17/26
Featured Speaker:
Lacey Reichwald
Lacey Reichwald is the Director of Marketing at Aha Media Group in Silver Spring, MD where she leads marketing strategy and execution. She’s passionate about “learning out loud” and believes in sharing knowledge without gatekeeping, making complex concepts accessible. She is a leading voice in healthcare marketing’s AI exploration, helping teams understand new technology with clarity and confidence. Lacey is also an active member of SHSMD and serves on the board and Conference Committee for MASHSMD.
Her marketing experience spans travel, app development, and real estate — plus growing the multi-location café she owned for 12 years. Healthcare’s purpose-driven mission ultimately drew her in. “We help people get answers at their scariest moments,” she says. “That’s the mission we all serve as healthcare marketers.”
Lacey lives in Wisconsin with her husband and daughter. Outside work, she’s likely hunting vintage Jell-O molds, catching live music, planning travel, or getting lost in historical fiction.