Shawn Smith, MPA, MSW

With over 25 years of experience, I bring a unique blend of accountability, discipline, and a deep belief in people’s potential. My background spans negotiating over 150 NFL marketing deals, advocating for the underserved, managing adult felons, and leading yoga and strength classes. No matter the setting, my approach remains the same: meet people where they are and help them find solutions rooted in their strengths.
I live what I teach—starting each day at 5am with gratitude, intentional reading, and a meditative walk (yes, even in Wisconsin winters). Outside of my work, you’ll find me doing Olympic weightlifting, practicing yoga, running the Ice Age Trail, tending to my flower garden, doing puzzles, or spending time with my family and French bulldog. My mission? To empower others to take bold steps using simple habits toward their best lives.