A potato chips commercial comes on TV, and now you want a bag. That's the genius of food marketing. And while it might seem food companies are out to make you fat, consumer behavior and nutritional science expert Brian Wansink says that's not the case. "They just want us to buy their food instead of a different food," says Wansink, who has a doctorate in marketing. Tune in and learn about Wansink's latest research with fellow marketing expert Pierre Chandon. Wansink, co-director of the Cornell University Center for Behavioral Economics in Child Nutrition and former executive director of the USDA's Center for Nutrition Policy and Promotion, identifies some simple ways food companies can promote healthier foods, stay profitable, and help consumers eat less.

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