https://amperagemarketing.com/about/podcasts/one-minute-marketer/ en-US Amperage - One-Minute Marketer Advertising agency creative director, author, and strategist Mark Mathis shines a light on new ideas, trends and idiosyncrasies driving today’s super-cluttered and changing marketing space. episodic Mark Mathis | Amperage Marketing + Fundraising info@doctorpodcasting.com FeedCreator 1.8.3 (joomRSS 1.1.8) false https://amperagemarketing.com/about/podcasts/one-minute-marketer/?segitem=46010-tv-and-the-winter-olympics http://radiomd.com/amperage-omm/item/46010-tv-and-the-winter-olympics 46010 Fri, 10 Dec 2021 01:00:00 -0500 In this episode, Mark Mathis talks about TV rankings in an omnichannel world.]]> In this episode, Mark Mathis talks about TV rankings in an omnichannel world.]]> Amperage - One-Minute Marketer 46010 https://amperagemarketing.com/about/podcasts/one-minute-marketer/?segitem=46011-this-blog-is-what-it-is http://radiomd.com/amperage-omm/item/46011-this-blog-is-what-it-is 46011 Tue, 07 Dec 2021 01:00:00 -0500 In this episode, Mark Mathis talks about the overuse of buzz words.]]> In this episode, Mark Mathis talks about the overuse of buzz words.]]> Amperage - One-Minute Marketer 46011 https://amperagemarketing.com/about/podcasts/one-minute-marketer/?segitem=46008-sir-isaac-newton-knows-marketing http://radiomd.com/amperage-omm/item/46008-sir-isaac-newton-knows-marketing 46008 Fri, 03 Dec 2021 01:00:00 -0500 In this episode, Mark Mathis talks about organizations struggling to find their voice in this new digital world and how content marketing can help move the needle.]]> In this episode, Mark Mathis talks about organizations struggling to find their voice in this new digital world and how content marketing can help move the needle.]]> Amperage - One-Minute Marketer 46008 https://amperagemarketing.com/about/podcasts/one-minute-marketer/?segitem=45774-a-new-kind-of-pr-graphic http://radiomd.com/amperage-omm/item/45774-a-new-kind-of-pr-graphic 45774 Fri, 19 Nov 2021 01:00:00 -0500 In this episode, Mark Mathis talks about Facebook's launch of Horizon Workrooms, a virtual office using a virtual reality room that you design.]]> In this episode, Mark Mathis talks about Facebook's launch of Horizon Workrooms, a virtual office using a virtual reality room that you design.]]> Amperage - One-Minute Marketer 45774 https://amperagemarketing.com/about/podcasts/one-minute-marketer/?segitem=45773-familiar-name-new-media-outlet http://radiomd.com/amperage-omm/item/45773-familiar-name-new-media-outlet 45773 Fri, 12 Nov 2021 01:00:00 -0500 In this episode, Mark Mathis talks about Facebook's launch of Horizon Workrooms, a virtual office using a virtual reality room that you design.]]> In this episode, Mark Mathis talks about Facebook's launch of Horizon Workrooms, a virtual office using a virtual reality room that you design.]]> Amperage - One-Minute Marketer 45773 https://amperagemarketing.com/about/podcasts/one-minute-marketer/?segitem=45772-familiar-name-new-media-outlet http://radiomd.com/amperage-omm/item/45772-familiar-name-new-media-outlet 45772 Fri, 05 Nov 2021 00:00:00 -0500 In this episode, Mark Mathis talks about Facebook's launch of Horizon Workrooms, a virtual office using a virtual reality room that you design.]]> In this episode, Mark Mathis talks about Facebook's launch of Horizon Workrooms, a virtual office using a virtual reality room that you design.]]> Amperage - One-Minute Marketer 45772 https://amperagemarketing.com/about/podcasts/one-minute-marketer/?segitem=45771-i-need-to-get-something-off-my-chest-consumer-apathy http://radiomd.com/amperage-omm/item/45771-i-need-to-get-something-off-my-chest-consumer-apathy 45771 Fri, 29 Oct 2021 00:00:00 -0500 In this episode, Mark Mathis talks about Facebook's launch of Horizon Workrooms, a virtual office using a virtual reality room that you design.]]> In this episode, Mark Mathis talks about Facebook's launch of Horizon Workrooms, a virtual office using a virtual reality room that you design.]]> Amperage - One-Minute Marketer 45771 https://amperagemarketing.com/about/podcasts/one-minute-marketer/?segitem=45539-metaverse-horizon-workrooms-by-facebook http://radiomd.com/amperage-omm/item/45539-metaverse-horizon-workrooms-by-facebook 45539 Thu, 14 Oct 2021 00:00:00 -0500 In this episode, Mark Mathis talks about Facebook's launch of Horizon Workrooms, a virtual office using a virtual reality room that you design.]]> In this episode, Mark Mathis talks about Facebook's launch of Horizon Workrooms, a virtual office using a virtual reality room that you design.]]> Amperage - One-Minute Marketer 45539 https://amperagemarketing.com/about/podcasts/one-minute-marketer/?segitem=45538-voice-activated-search http://radiomd.com/amperage-omm/item/45538-voice-activated-search 45538 Fri, 08 Oct 2021 00:00:00 -0500 In this episode, Mark Mathis talks about trends in voice activated search and why shopping and buying via voice activation is a trend that is lagging behind.]]> In this episode, Mark Mathis talks about trends in voice activated search and why shopping and buying via voice activation is a trend that is lagging behind.]]> Amperage - One-Minute Marketer 45538 https://amperagemarketing.com/about/podcasts/one-minute-marketer/?segitem=45537-how-to-make-sure-your-content-is-moving-the-needle http://radiomd.com/amperage-omm/item/45537-how-to-make-sure-your-content-is-moving-the-needle 45537 Fri, 01 Oct 2021 00:00:00 -0500 In this episode, Mark Mathis talks about what needs to be included in your content in order to make sure your content is moving the needle for your target audiences.]]> In this episode, Mark Mathis talks about what needs to be included in your content in order to make sure your content is moving the needle for your target audiences.]]> Amperage - One-Minute Marketer 45537 https://amperagemarketing.com/about/podcasts/one-minute-marketer/?segitem=45536-metaverse-implications-on-organizations-sales-and-services http://radiomd.com/amperage-omm/item/45536-metaverse-implications-on-organizations-sales-and-services 45536 Fri, 24 Sep 2021 00:00:00 -0500 In this episode, Mark Mathis talks about how elements of gaming are moving mainstream, and what the implications of this shift are for your organization’s sales and services.]]> In this episode, Mark Mathis talks about how elements of gaming are moving mainstream, and what the implications of this shift are for your organization’s sales and services.]]> Amperage - One-Minute Marketer 45536 https://amperagemarketing.com/about/podcasts/one-minute-marketer/?segitem=45121-speed-of-listening http://radiomd.com/amperage-omm/item/45121-speed-of-listening 45121 Fri, 10 Sep 2021 00:00:00 -0500 In this episode, Mark Mathis talks about how speed thrills… and kills.]]> In this episode, Mark Mathis talks about how speed thrills… and kills.]]> Amperage - One-Minute Marketer 45121 https://amperagemarketing.com/about/podcasts/one-minute-marketer/?segitem=45120-generation-z http://radiomd.com/amperage-omm/item/45120-generation-z 45120 Wed, 04 Aug 2021 23:00:00 -0500 In this episode, Mark Mathis tells you what you need to know about the newest generation in the marketplace.]]> In this episode, Mark Mathis tells you what you need to know about the newest generation in the marketplace.]]> Amperage - One-Minute Marketer 45120 https://amperagemarketing.com/about/podcasts/one-minute-marketer/?segitem=44784-the-curse-of-knowledge http://radiomd.com/amperage-omm/item/44784-the-curse-of-knowledge 44784 Thu, 29 Jul 2021 00:00:00 -0500 In this episode, Mark Mathis talks about why the term “above the fold” still has relevancy in today’s digital orientation.]]> In this episode, Mark Mathis talks about why the term “above the fold” still has relevancy in today’s digital orientation.]]> Amperage - One-Minute Marketer 44784 https://amperagemarketing.com/about/podcasts/one-minute-marketer/?segitem=45119-e-commerce-is-only-15-of-retail-sales http://radiomd.com/amperage-omm/item/45119-e-commerce-is-only-15-of-retail-sales 45119 Wed, 28 Jul 2021 23:00:00 -0500 In this episode, Mark Mathis talks about keeping the e-commerce exuberance in perspective as you plan for the future.]]> In this episode, Mark Mathis talks about keeping the e-commerce exuberance in perspective as you plan for the future.]]> Amperage - One-Minute Marketer 45119 https://amperagemarketing.com/about/podcasts/one-minute-marketer/?segitem=44783-branding-isn-t-magic http://radiomd.com/amperage-omm/item/44783-branding-isn-t-magic 44783 Thu, 22 Jul 2021 00:00:00 -0500 In this episode, Mark Mathis talks about why the term “above the fold” still has relevancy in today’s digital orientation.]]> In this episode, Mark Mathis talks about why the term “above the fold” still has relevancy in today’s digital orientation.]]> Amperage - One-Minute Marketer 44783 https://amperagemarketing.com/about/podcasts/one-minute-marketer/?segitem=44782-skip-the-intro-button http://radiomd.com/amperage-omm/item/44782-skip-the-intro-button 44782 Thu, 15 Jul 2021 00:00:00 -0500 In this episode, Mark Mathis talks about why the term “above the fold” still has relevancy in today’s digital orientation.]]> In this episode, Mark Mathis talks about why the term “above the fold” still has relevancy in today’s digital orientation.]]> Amperage - One-Minute Marketer 44782 https://amperagemarketing.com/about/podcasts/one-minute-marketer/?segitem=44781-skip-the-intro-button http://radiomd.com/amperage-omm/item/44781-skip-the-intro-button 44781 Thu, 08 Jul 2021 00:00:00 -0500 In this episode, Mark Mathis talks about why the term “above the fold” still has relevancy in today’s digital orientation.]]> In this episode, Mark Mathis talks about why the term “above the fold” still has relevancy in today’s digital orientation.]]> Amperage - One-Minute Marketer 44781 https://amperagemarketing.com/about/podcasts/one-minute-marketer/?segitem=44896-am-radio-is-becoming-static http://radiomd.com/amperage-omm/item/44896-am-radio-is-becoming-static 44896 Tue, 29 Jun 2021 00:00:00 -0500 Will you be able to listen to broadcast radio in your next car? Listen to find out.]]> Will you be able to listen to broadcast radio in your next car? Listen to find out.]]> Amperage - One-Minute Marketer 44896 https://amperagemarketing.com/about/podcasts/one-minute-marketer/?segitem=44897-everyone-uses-the-internet-right http://radiomd.com/amperage-omm/item/44897-everyone-uses-the-internet-right 44897 Tue, 22 Jun 2021 00:00:00 -0500 In this episode, Mark Mathis talks about internet usage after the pandemic. Is the whole world on the internet? Listen and find out.]]> In this episode, Mark Mathis talks about internet usage after the pandemic. Is the whole world on the internet? Listen and find out.]]> Amperage - One-Minute Marketer 44897 https://amperagemarketing.com/about/podcasts/one-minute-marketer/?segitem=44898-business-videos-should-be-longer-said-no-one-who-watches-business-videos http://radiomd.com/amperage-omm/item/44898-business-videos-should-be-longer-said-no-one-who-watches-business-videos 44898 Fri, 18 Jun 2021 00:00:00 -0500 In this episode, Mark Mathis talks about what consumers really want from advertising.]]> In this episode, Mark Mathis talks about what consumers really want from advertising.]]> Amperage - One-Minute Marketer 44898 https://amperagemarketing.com/about/podcasts/one-minute-marketer/?segitem=44899-business-videos-should-be-longer-said-no-one-who-watches-business-videos http://radiomd.com/amperage-omm/item/44899-business-videos-should-be-longer-said-no-one-who-watches-business-videos 44899 Tue, 15 Jun 2021 00:00:00 -0500 In this episode, Mark Mathis talks about the importance of including video in your content strategy and how a video's length impacts it's effectiveness.]]> In this episode, Mark Mathis talks about the importance of including video in your content strategy and how a video's length impacts it's effectiveness.]]> Amperage - One-Minute Marketer 44899 https://amperagemarketing.com/about/podcasts/one-minute-marketer/?segitem=44522-do-you-still-need-to-be-above-the-fold-in-a-digital-world http://radiomd.com/amperage-omm/item/44522-do-you-still-need-to-be-above-the-fold-in-a-digital-world 44522 Fri, 07 May 2021 00:00:00 -0500 In this episode, Mark Mathis talks about why the term “above the fold” still has relevancy in today’s digital orientation.]]> In this episode, Mark Mathis talks about why the term “above the fold” still has relevancy in today’s digital orientation.]]> Amperage - One-Minute Marketer 44522 https://amperagemarketing.com/about/podcasts/one-minute-marketer/?segitem=44521-do-not-attempt-bad-pr-at-home http://radiomd.com/amperage-omm/item/44521-do-not-attempt-bad-pr-at-home 44521 Fri, 30 Apr 2021 00:00:00 -0500 In this episode, Mark Mathis talks about why organizations shouldn’t joke about their brand.]]> In this episode, Mark Mathis talks about why organizations shouldn’t joke about their brand.]]> Amperage - One-Minute Marketer 44521 https://amperagemarketing.com/about/podcasts/one-minute-marketer/?segitem=44520-what-can-we-all-learn-from-bathroom-marketing http://radiomd.com/amperage-omm/item/44520-what-can-we-all-learn-from-bathroom-marketing 44520 Fri, 23 Apr 2021 00:00:00 -0500 In this episode, Mark Mathis talks about why bathroom marketing works and why it’s important to consider the consumer journey, even when they are going potty.]]> In this episode, Mark Mathis talks about why bathroom marketing works and why it’s important to consider the consumer journey, even when they are going potty.]]> Amperage - One-Minute Marketer 44520 https://amperagemarketing.com/about/podcasts/one-minute-marketer/?segitem=44519-is-the-car-sales-business-driving-toward-disruption http://radiomd.com/amperage-omm/item/44519-is-the-car-sales-business-driving-toward-disruption 44519 Fri, 16 Apr 2021 00:00:00 -0500 In this episode, Mark Mathis talks about how digital is disrupting the car industry.]]> In this episode, Mark Mathis talks about how digital is disrupting the car industry.]]> Amperage - One-Minute Marketer 44519 https://amperagemarketing.com/about/podcasts/one-minute-marketer/?segitem=44175-mark-mathis-discusses-a-wide-range-of-marketing-topics http://radiomd.com/amperage-omm/item/44175-mark-mathis-discusses-a-wide-range-of-marketing-topics 44175 Fri, 19 Feb 2021 01:00:00 -0500 In this episode, Mark Mathis talks about sponsorships, podcasting for internal audiences, verbose billboards, the paradox of power, the $50 no, and why most taglines don't work.]]> In this episode, Mark Mathis talks about sponsorships, podcasting for internal audiences, verbose billboards, the paradox of power, the $50 no, and why most taglines don't work.]]> Amperage - One-Minute Marketer 44175