AMP UP Podcast with Bryan Earnest and Rachael Holland

Super Bowl LVIII Commercial Recap

Mon, 19 Feb 2024 01:00:00 -0600

Tune in to the AMP UP Podcast as our team breaks down the ads that aired during this year’s Big Game. Whether the commercials were funny, emotional, or somewhere in between, find out why some advertisers built up their brand, raised awareness, or missed their mark. Hosts Bryan Earnest and Rachael Holland are joined by AMPERAGE Creative Director Sarah Pauls and AMPERAGE Video Producer Bob Waters.

How a Writer Approaches Fundraising Content

Tue, 23 Jan 2024 01:00:00 -0600

So many nonprofit organizations are worthy of support, yet they often struggle to create winning fundraising campaigns. In this episode, AMP UP podcast hosts Bryan Earnest and Rachael Holland discuss fundraising campaign development from a writer’s point of view.

They’re joined by Graham Van Dixhorn, AMPERAGE’s Senior Writer and Content Strategist. Listen in as they reveal the importance of brand awareness, tips for campaign themes and case statements and the relationship between marketing and fundraising.

Journey Mapping

Thu, 07 Sep 2023 00:00:00 -0600

If you’re selling a product, good or service, this episode is for you. AMP UP podcast hosts, Bryan Earnest and Rachael Holland discuss the marketing journey experience through the lens of the consumer.

Joining the conversation is Erin Bishop, AMPERAGE’s VP of Strategy. Listen in as they share how brands can strengthen customer engagement, remove ineffective touchpoints, and bridge the gap between marketing and operations.

The Evolution of Fundraising

Mon, 26 Jun 2023 00:00:00 -0600

Have you found yourself losing sleep over how you're going to diversify revenue streams, engage with and retain donors, manage your database, get the next major gift or boost board and volunteer engagement? You're not alone. Fundraising has undoubtedly changed. You have to be agile and adaptive, and you [nonprofit employees, board members and volunteers] need to effectively tell your story. Tune in to the AMP UP podcast with Bryan Earnest and Rachael Holland as they talk with fundraising experts special, Jennifer Rubel and Tim Torgerson on the challenges and opportunities with modern fundraising.

Content Marketing Strategy

Mon, 27 Mar 2023 23:00:00 -0600

The need for more content is never ending. Tune in to the AMP UP podcast to learn the importance of feeding the content beast and how to do it. Spoiler alert: it’s not as simple as creating more content.

Big Game LVII Commercial Highlight

Thu, 16 Feb 2023 00:00:00 -0600

With over 100 million viewers, Super Bowl Sunday is much more than just football. The stakes for brands can be equally high. Which brands scored a touchdown and which ads fumbled? Join Bryan Earnest and Rachael Holland as they discuss with AMPERAGE's video producers, Bob Waters and Monte Bowden.

Fundraising Grants

Sun, 09 Oct 2022 23:00:00 -0600

Getting a grant may not be as easy as you think. In this AMP UP podcast AMPERAGE’s president/CEO, Bryan Earnest, marketing director, Rachael Holland, and fundraising adviser, Melissa Pence discuss finding grants, qualifying for them and making your application stand out from the competition. Learn about alternative solutions for your nonprofit financial needs.

The Impact of Healthcare Marketing

Tue, 09 Aug 2022 23:00:00 -0600

In this AMP UP podcast listen to marketing experts, Bryan Earnest and Erin Bishop, as they discuss today's biggest healthcare marketing challenges. No matter the size of organization, they share how marketing can have great impact.

Big Game Commercial Highlight

Thu, 17 Feb 2022 00:00:00 -0600

For marketers, watching commercials during the Big Game can be just as exciting as the game itself. What brands scored an advertising touchdown this year? AMPERAGE will talk about their picks and what we can all learn from these big brands in this AMP UP podcast.

Building Your Marketing Budget

Tue, 30 Nov 2021 00:00:00 -0600

In this episode, Mark Mathis and Bryan Earnest talk about how businesses and organizations should think about marketing budgets.

The Whole World is Short-Staffed. What Can You Do About It

Sun, 24 Oct 2021 23:00:00 -0600

In this episode, Mark Mathis and Bryan Earnest talk about how marketing and human resources can work together to recruit employees, sharing specific tactics that will help your employee recruitment efforts.

But What Does that Word Mean?

Mon, 27 Sep 2021 23:00:00 -0600

As marketing professionals, we use a lot of marketing-related words in conversations, presentations, emails, etc. But do all these words truly communicate or are they just jargon? In this episode, Mark Mathis and Bryan Earnest define some of these marketing buzz words so they lose their jargonistic state and become effective communication goodies.

How Your Culture Impacts Your Brand

Wed, 08 Sep 2021 23:00:00 -0600

In this episode Bryan Earnest and Erin Bishop, AMPERAGE Director of Marketing and Research, talk about how your internal culture impacts your external brand, and how authentic branding aligns these two important pieces of your organization’s identity.

Research After COVID

Wed, 25 Aug 2021 23:00:00 -0600

In this episode Bryan Earnest and Erin Bishop, AMPERAGE Director of Marketing and Research, talk about how the landscape has changed as our nation continues to navigate COVID-19, and the importance of research as you determine how to best reach your target audience in the next normal.

Contemporary Public Relations

Sun, 25 Jul 2021 22:00:00 -0600

In this episode, Bryan Earnest and Mark Mathis talk to Lori Davis, AMPERAGE Director of Public Relations, about how PR is different today than it was five years ago and what should be included in your modern PR plan.

How the New iOS 14 Update Affects Your Digital Marketing -- and What's Coming Next

Mon, 21 Jun 2021 23:00:00 -0600

In this episode, Bryan Earnest and Mark Mathis talk to Margaret Whitson, AMPERAGE's Digital Media Manager, about the new iOS 14 Update, how it affects your digital marketing, and what you need to do as a result. They also discuss the changes we've seen in the digital marketing environment over the last year, and what may be coming next.

Telling a Better Story

Thu, 27 May 2021 23:00:00 -0600

A lot of organizations would like the story to be, “Once upon a time, there was an organization that did everything right. The end.” Not a great story. Every story needs an antagonist and a struggle to make it interesting. And, organizations shouldn’t make themselves the hero of the story. Learn who the hero should be.

Insight and Direction for Your Brand Strategy

Thu, 06 May 2021 23:00:00 -0600

What stakeholders think and know about your business is important. In fact, what they think can provide insight and direction for your marketing and brand strategy. We'll talk about what influences a stakeholder’s decision to engage with your brand and how to collect the insights you need to make knowledge-based decisions.

What's a Brand?

Thu, 29 Apr 2021 23:00:00 -0600

In marketing and advertising we talk about brand a lot, most commonly referencing a company’s logo, color palette and tagline. These are important brand elements, but your brand is not defined by your name, logo, tagline or color. It’s something that is lived, not simply designed or stated.

Why Do You Need An Advertising Agency

Sun, 14 Mar 2021 23:00:00 -0600

In this episode, Bryan Earnest and Mark Mathis from Amperage Marketing discuss why someone should hire an agency.
How the role of an agency has changed. What value and specialty services agencies provide. How to use an outsourced agency today and what's most important to remember when hiring an advertising agency.