https://empowerfi.org/podcast/ en-US EmpowerFi The Speakeasy Podcast brings a unique, humanized perspective on financial marketing trends, challenges, and insights. Hosted by two industry thought leaders, Kelly Hellickson and Hilary Reed, this is your exclusive source for all things financial marketing! episodic EmpowerFi info@doctorpodcasting.com FeedCreator 1.8.3 (joomRSS 1.1.8) false https://empowerfi.org/podcast/?segitem=48211-marketing-chat-with-one-of-our-favorites-jesica-carriaga-part-2 http://radiomd.com/empowerfi/item/48211-marketing-chat-with-one-of-our-favorites-jesica-carriaga-part-2 48211 Thu, 06 Oct 2022 00:00:00 -0500 Jesica Carriaga from HFS Federal Credit union is back! We’ll hear all about what’s happened in the year since we talked with her last, including some tips and tricks on launching a new brand.]]> Jesica Carriaga from HFS Federal Credit union is back! We’ll hear all about what’s happened in the year since we talked with her last, including some tips and tricks on launching a new brand.]]> EmpowerFi 48211 https://empowerfi.org/podcast/?segitem=46381-2022-media-buying-trends-for-financial-institutions http://radiomd.com/empowerfi/item/46381-2022-media-buying-trends-for-financial-institutions 46381 Wed, 23 Mar 2022 00:00:00 -0500 Billboards, Radio, OOH, OTT, Display Ads, Bus Wraps, OH MY! We'll talk with Todd Babish of Viamark Advertising about the top tips, tricks, and trends in media buying for financial institutions in 2022.]]> Billboards, Radio, OOH, OTT, Display Ads, Bus Wraps, OH MY! We'll talk with Todd Babish of Viamark Advertising about the top tips, tricks, and trends in media buying for financial institutions in 2022.]]> EmpowerFi 46381 https://empowerfi.org/podcast/?segitem=46346-find-your-force-of-good-building-a-brand-via-social-responsibility http://radiomd.com/empowerfi/item/46346-find-your-force-of-good-building-a-brand-via-social-responsibility 46346 Tue, 11 Jan 2022 01:00:00 -0500 With consumers more aware than ever before about the companies they do business with, credit unions need to understand and embrace their role as change agents within the communities they serve. For MIT Federal Credit Union, it’s no longer just about the bottom line. In this episode, we talk with Rui Domingos, CEO, about creating relationships via social responsibility and how being a force for good makes for bigger brand impact.]]> With consumers more aware than ever before about the companies they do business with, credit unions need to understand and embrace their role as change agents within the communities they serve. For MIT Federal Credit Union, it’s no longer just about the bottom line. In this episode, we talk with Rui Domingos, CEO, about creating relationships via social responsibility and how being a force for good makes for bigger brand impact.]]> EmpowerFi 46346 https://empowerfi.org/podcast/?segitem=46017-from-marketing-to-ceo-lessons-learned http://radiomd.com/empowerfi/item/46017-from-marketing-to-ceo-lessons-learned 46017 Tue, 28 Dec 2021 01:00:00 -0500 Learn how Shalonda Dawkins of Southern Federal Credit Union moved from Marketing to CEO by thinking strategically and learning to speak the financial language of the C-Suite.]]> Learn how Shalonda Dawkins of Southern Federal Credit Union moved from Marketing to CEO by thinking strategically and learning to speak the financial language of the C-Suite.]]> EmpowerFi 46017 https://empowerfi.org/podcast/?segitem=46225-retail-branch-builds-today-s-climate-and-temperament-for-fi-s http://radiomd.com/empowerfi/item/46225-retail-branch-builds-today-s-climate-and-temperament-for-fi-s 46225 Tue, 28 Dec 2021 01:00:00 -0500 The design, layout and flow of a branch have huge impacts on how employees, members and customers feel about an organization.  Join us as Mark Alguard and the team at Momentum share insights about how a FI’s physical space is changing!]]> The design, layout and flow of a branch have huge impacts on how employees, members and customers feel about an organization.  Join us as Mark Alguard and the team at Momentum share insights about how a FI’s physical space is changing!]]> EmpowerFi 46225 https://empowerfi.org/podcast/?segitem=46203-strategic-decisions-forward-motion-and-communicating-with-the-c-suite-oh-my http://radiomd.com/empowerfi/item/46203-strategic-decisions-forward-motion-and-communicating-with-the-c-suite-oh-my 46203 Mon, 20 Dec 2021 01:00:00 -0500 Putting one foot in front of the other – and how leadership support is everything!]]> Putting one foot in front of the other – and how leadership support is everything!]]> EmpowerFi 46203 https://empowerfi.org/podcast/?segitem=46096-transforming-a-credit-union http://radiomd.com/empowerfi/item/46096-transforming-a-credit-union 46096 Thu, 09 Dec 2021 01:00:00 -0500 On this episode, Kelly Hellickson welcomes Dawn Clark, Vice President of Marketing at We Florida, as they talk about transforming a credit union.]]> On this episode, Kelly Hellickson welcomes Dawn Clark, Vice President of Marketing at We Florida, as they talk about transforming a credit union.]]> EmpowerFi 46096 https://empowerfi.org/podcast/?segitem=46105-marketing-on-the-island http://radiomd.com/empowerfi/item/46105-marketing-on-the-island 46105 Wed, 01 Dec 2021 01:00:00 -0500 Join us to hear how Jesica Carriaga markets on Hawaii’s Big Island.  You’ll get insights into how to manage changes in leadership and how to position yourself for taking on more responsibilities and advancing at your credit union.]]> Join us to hear how Jesica Carriaga markets on Hawaii’s Big Island.  You’ll get insights into how to manage changes in leadership and how to position yourself for taking on more responsibilities and advancing at your credit union.]]> EmpowerFi 46105 https://empowerfi.org/podcast/?segitem=45873-growth-through-data-collaboration-and-empowerment http://radiomd.com/empowerfi/item/45873-growth-through-data-collaboration-and-empowerment 45873 Fri, 05 Nov 2021 00:00:00 -0500 In this episode, Hilary Reed and President and CEO of Evergreen Credit Union Jason Lindstrom explore growth through data, collaboration, and empowerment.]]> In this episode, Hilary Reed and President and CEO of Evergreen Credit Union Jason Lindstrom explore growth through data, collaboration, and empowerment.]]> EmpowerFi 45873 https://empowerfi.org/podcast/?segitem=45251-making-it-work-24-7-the-life-of-a-full-time-career-woman http://radiomd.com/empowerfi/item/45251-making-it-work-24-7-the-life-of-a-full-time-career-woman 45251 Thu, 28 Oct 2021 00:00:00 -0500 The Speakeasy - FT Career Momma Bear - SE 1

Featuring an inside view from The Chalkboard Mom:
In this episode, we're talking with Mrs. Dawson on the highlights (and lowlights) of ruling a classroom and a household whilst navigating twenty first century style speed bumps.... with style, grace and a little bit of retail therapy.]]> The Speakeasy - FT Career Momma Bear - SE 1

Featuring an inside view from The Chalkboard Mom:
In this episode, we're talking with Mrs. Dawson on the highlights (and lowlights) of ruling a classroom and a household whilst navigating twenty first century style speed bumps.... with style, grace and a little bit of retail therapy.]]> EmpowerFi 45251 https://empowerfi.org/podcast/?segitem=45469-dave-wilde-discusses-expansion-during-a-pandemic http://radiomd.com/empowerfi/item/45469-dave-wilde-discusses-expansion-during-a-pandemic 45469 Mon, 20 Sep 2021 08:00:00 -0500 Dave Wilde discusses expansion during a pandemic.]]> Dave Wilde discusses expansion during a pandemic.]]> EmpowerFi 45469 https://empowerfi.org/podcast/?segitem=45094-the-progressive-road-ahead-the-decision-to-implement-reputation-management-and-why http://radiomd.com/empowerfi/item/45094-the-progressive-road-ahead-the-decision-to-implement-reputation-management-and-why 45094 Tue, 13 Jul 2021 02:00:00 -0500 In this episode, JD and Kelly Hellickson discuss the benefits of reputation management - why it's important and how it works - where credit unions and banks are concerned.  We'll talk about how progressive of a move it was for JD and his CEO David - to implement reputation management during the throws of a pandemic as well as all of the other improvements Alta Vista Credit Union has made in the last 18 months!]]> In this episode, JD and Kelly Hellickson discuss the benefits of reputation management - why it's important and how it works - where credit unions and banks are concerned.  We'll talk about how progressive of a move it was for JD and his CEO David - to implement reputation management during the throws of a pandemic as well as all of the other improvements Alta Vista Credit Union has made in the last 18 months!]]> EmpowerFi 45094 https://empowerfi.org/podcast/?segitem=45029-transforming-branch-location-retail-siting-with-the-power-of-artificial-intelligence-how-why-when-and-where http://radiomd.com/empowerfi/item/45029-transforming-branch-location-retail-siting-with-the-power-of-artificial-intelligence-how-why-when-and-where 45029 Mon, 12 Jul 2021 10:15:00 -0500 Cory Albert explains using AI to determine the best location to build branches post covid-19.]]> Cory Albert explains using AI to determine the best location to build branches post covid-19.]]> EmpowerFi 45029 https://empowerfi.org/podcast/?segitem=44751-trends-relative-to-employees http://radiomd.com/empowerfi/item/44751-trends-relative-to-employees 44751 Fri, 18 Jun 2021 09:00:00 -0500 Jenny Bengeult LEED AP, NCIDQ® , CID #7271 discusses financial institution and branch build trends relative to employees.]]> Jenny Bengeult LEED AP, NCIDQ® , CID #7271 discusses financial institution and branch build trends relative to employees.]]> EmpowerFi 44751 https://empowerfi.org/podcast/?segitem=44714-trends-relative-to-brand http://radiomd.com/empowerfi/item/44714-trends-relative-to-brand 44714 Fri, 28 May 2021 01:15:00 -0500 Jenny Bengeult LEED AP, NCIDQ® , CID #7271 joins Kelly Hellickson to discuss financial institutions and branch builds throughout the pandemic relative to brands.]]> Jenny Bengeult LEED AP, NCIDQ® , CID #7271 joins Kelly Hellickson to discuss financial institutions and branch builds throughout the pandemic relative to brands.]]> EmpowerFi 44714 https://empowerfi.org/podcast/?segitem=44752-trends-relative-to-workplace http://radiomd.com/empowerfi/item/44752-trends-relative-to-workplace 44752 Fri, 28 May 2021 01:00:00 -0500 Jenny Bengeult LEED AP, NCIDQ® , CID #7271 discusses financial institution and branch build trends relative to the workplace.]]> Jenny Bengeult LEED AP, NCIDQ® , CID #7271 discusses financial institution and branch build trends relative to the workplace.]]> EmpowerFi 44752 https://empowerfi.org/podcast/?segitem=44092-the-major-components-of-reputation-management http://radiomd.com/empowerfi/item/44092-the-major-components-of-reputation-management 44092 Tue, 09 Feb 2021 01:00:00 -0500 Our previous episode on Reputation Management with Matt and Riley from Widewail focused on the importance of managing your online reputation.  In this episode – we are going to school you on the product offerings, your options and help you navigate each of these with regards to customizing a platform that is unique to YOUR Financial Institution.]]> Our previous episode on Reputation Management with Matt and Riley from Widewail focused on the importance of managing your online reputation.  In this episode – we are going to school you on the product offerings, your options and help you navigate each of these with regards to customizing a platform that is unique to YOUR Financial Institution.]]> EmpowerFi 44092 https://empowerfi.org/podcast/?segitem=43903-online-reputation-management-and-testimonials-tell-me-how-you-really-feel http://radiomd.com/empowerfi/item/43903-online-reputation-management-and-testimonials-tell-me-how-you-really-feel 43903 Thu, 21 Jan 2021 01:00:00 -0500 In today's fast-moving online environment of social media, it is becoming more important than ever to manage your online reputation. That's where today's guests on The Speakeasy bring their business expertise to manage this part of your reputation.]]> In today's fast-moving online environment of social media, it is becoming more important than ever to manage your online reputation. That's where today's guests on The Speakeasy bring their business expertise to manage this part of your reputation.]]> EmpowerFi 43903 https://empowerfi.org/podcast/?segitem=43904-a-living-breathing-credit-union-rock-star-catching-up-with-christopher-morris http://radiomd.com/empowerfi/item/43904-a-living-breathing-credit-union-rock-star-catching-up-with-christopher-morris 43904 Fri, 08 Jan 2021 01:00:00 -0500 There’s no person better suited to appear on The Speakeasy than our guest, Christopher Morris. As a musician, artist, writer, and all around decent guy with great hair, Chris always brings his A game to the credit union world.]]> There’s no person better suited to appear on The Speakeasy than our guest, Christopher Morris. As a musician, artist, writer, and all around decent guy with great hair, Chris always brings his A game to the credit union world.]]> EmpowerFi 43904 https://empowerfi.org/podcast/?segitem=43753-when-change-management-and-strategic-planning-met-a-pandemic http://radiomd.com/empowerfi/item/43753-when-change-management-and-strategic-planning-met-a-pandemic 43753 Sat, 19 Dec 2020 01:00:00 -0500 EmpowerFi 43753 https://empowerfi.org/podcast/?segitem=43755-how-to-herd-cats-a-chat-with-a-marketing-firm-s-project-manager http://radiomd.com/empowerfi/item/43755-how-to-herd-cats-a-chat-with-a-marketing-firm-s-project-manager 43755 Fri, 18 Dec 2020 01:00:00 -0500 Erin Lutz joins hosts Kelly Hellickson and Hilary Reed to discuss what a project manager does, and tips on how to manage creativity within a marketing department.]]> Erin Lutz joins hosts Kelly Hellickson and Hilary Reed to discuss what a project manager does, and tips on how to manage creativity within a marketing department.]]> EmpowerFi 43755 https://empowerfi.org/podcast/?segitem=43539-data-driven-strategy-infused-marketing-for-credit-unions http://radiomd.com/empowerfi/item/43539-data-driven-strategy-infused-marketing-for-credit-unions 43539 Tue, 10 Nov 2020 09:30:00 -0500 Trent Mason joins Kelly and Hilary to discuss marketing strategy during COVID-19.]]> Trent Mason joins Kelly and Hilary to discuss marketing strategy during COVID-19.]]> EmpowerFi 43539 https://empowerfi.org/podcast/?segitem=43331-simplifi-from-conceptualization-to-campaign-execution-empowerfi-is-your-marketing-resource http://radiomd.com/empowerfi/item/43331-simplifi-from-conceptualization-to-campaign-execution-empowerfi-is-your-marketing-resource 43331 Tue, 10 Nov 2020 09:15:00 -0500 In this three-person panel Kelly Hellickson, Hilary Reed, and  Jen Fenton explain how to simplify your marketing needs.]]> In this three-person panel Kelly Hellickson, Hilary Reed, and  Jen Fenton explain how to simplify your marketing needs.]]> EmpowerFi 43331 https://empowerfi.org/podcast/?segitem=43531-businesses-tactics-to-overcome-technical-debt-impacted-by-covid-19 http://radiomd.com/empowerfi/item/43531-businesses-tactics-to-overcome-technical-debt-impacted-by-covid-19 43531 Tue, 10 Nov 2020 09:00:00 -0500 In this three-person panel, Michael Fillios joins Kelly Hellickson, and Hilary Reed to discuss how small and medium-sized businesses have been affected by the challenges of COVID-19.]]> In this three-person panel, Michael Fillios joins Kelly Hellickson, and Hilary Reed to discuss how small and medium-sized businesses have been affected by the challenges of COVID-19.]]> EmpowerFi 43531 https://empowerfi.org/podcast/?segitem=43329-from-the-ceo-s-perspective-growing-in-asset-size http://radiomd.com/empowerfi/item/43329-from-the-ceo-s-perspective-growing-in-asset-size 43329 Mon, 12 Oct 2020 00:00:00 -0500 In this three-person panel, Kelly Hellickson, Hilary Reed, and Sherri Stumpf discuss how to grow your assets.]]> In this three-person panel, Kelly Hellickson, Hilary Reed, and Sherri Stumpf discuss how to grow your assets.]]> EmpowerFi 43329 https://empowerfi.org/podcast/?segitem=43330-being-the-calm-in-the-storm-messaging-in-troubled-times http://radiomd.com/empowerfi/item/43330-being-the-calm-in-the-storm-messaging-in-troubled-times 43330 Mon, 12 Oct 2020 00:00:00 -0500 In this three-person panel, Kelly Hellickson, Hilary Reed and Amy McGraw discuss how to continue marketing during the pandemic and natural disasters.]]> In this three-person panel, Kelly Hellickson, Hilary Reed and Amy McGraw discuss how to continue marketing during the pandemic and natural disasters.]]> EmpowerFi 43330 https://empowerfi.org/podcast/?segitem=42659-prediction-of-future-outcomes-and-trends-what-types-of-insights-fi-s-use-ai-for http://radiomd.com/empowerfi/item/42659-prediction-of-future-outcomes-and-trends-what-types-of-insights-fi-s-use-ai-for 42659 Fri, 07 Aug 2020 07:30:00 -0500 In part three of this series, Riley Dickie joins hosts Kelly and Hilary to discuss how financial institutions are using AI.]]> In part three of this series, Riley Dickie joins hosts Kelly and Hilary to discuss how financial institutions are using AI.]]> EmpowerFi 42659 https://empowerfi.org/podcast/?segitem=42658-banking-on-ai-how-ai-is-transforming-the-banking-industry http://radiomd.com/empowerfi/item/42658-banking-on-ai-how-ai-is-transforming-the-banking-industry 42658 Fri, 07 Aug 2020 07:15:00 -0500 In part two of this series, Riley Dickie joins hosts Kelly and Hilary to discuss how AI is transforming the banking industry.]]> In part two of this series, Riley Dickie joins hosts Kelly and Hilary to discuss how AI is transforming the banking industry.]]> EmpowerFi 42658 https://empowerfi.org/podcast/?segitem=42657-about-ai-why-fi-s-are-using-it-now-more-than-ever http://radiomd.com/empowerfi/item/42657-about-ai-why-fi-s-are-using-it-now-more-than-ever 42657 Fri, 07 Aug 2020 07:00:00 -0500 In this three-part series, Riley Dickie joins hosts Kelly and Hilary to discuss Artificial Intelligence (AI) within the Financial Institution Marketing Space.]]> In this three-part series, Riley Dickie joins hosts Kelly and Hilary to discuss Artificial Intelligence (AI) within the Financial Institution Marketing Space.]]> EmpowerFi 42657 https://empowerfi.org/podcast/?segitem=42365-the-importance-of-finding-fulfilling-work http://radiomd.com/empowerfi/item/42365-the-importance-of-finding-fulfilling-work 42365 Wed, 10 Jun 2020 11:00:00 -0500 Mia Perez, Kelly Hellickson, and Hilary Reed discuss the importance of finding fulfilling work.]]> Mia Perez, Kelly Hellickson, and Hilary Reed discuss the importance of finding fulfilling work.]]> EmpowerFi 42365 https://empowerfi.org/podcast/?segitem=42366-the-importance-of-finding-fulfilling-work-part-two http://radiomd.com/empowerfi/item/42366-the-importance-of-finding-fulfilling-work-part-two 42366 Wed, 10 Jun 2020 10:00:00 -0500 In the second part of the episode, Mia Perez, Kelly Hellickson, and Hilary Reed continue to discuss the importance of finding fulfilling work.]]> In the second part of the episode, Mia Perez, Kelly Hellickson, and Hilary Reed continue to discuss the importance of finding fulfilling work.]]> EmpowerFi 42366 https://empowerfi.org/podcast/?segitem=42367-the-importance-of-finding-fulfilling-work-part-three http://radiomd.com/empowerfi/item/42367-the-importance-of-finding-fulfilling-work-part-three 42367 Wed, 10 Jun 2020 02:00:00 -0500 In the third part of the episode, Mia Perez, Kelly Hellickson, and Hilary Reed continue to discuss the importance of finding fulfilling work.]]> In the third part of the episode, Mia Perez, Kelly Hellickson, and Hilary Reed continue to discuss the importance of finding fulfilling work.]]> EmpowerFi 42367 https://empowerfi.org/podcast/?segitem=42248-how-to-position-your-fi-top-of-mind-24-7-365-necessity-is-the-mother-of-invention http://radiomd.com/empowerfi/item/42248-how-to-position-your-fi-top-of-mind-24-7-365-necessity-is-the-mother-of-invention 42248 Wed, 10 Jun 2020 01:00:00 -0500 Hilary Reed and Kelly Hellickson discuss how to turn your business into 'essential' while also keeping members engaged.]]> Hilary Reed and Kelly Hellickson discuss how to turn your business into 'essential' while also keeping members engaged.]]> EmpowerFi 42248 https://empowerfi.org/podcast/?segitem=42164-mfh-marketing-from-home http://radiomd.com/empowerfi/item/42164-mfh-marketing-from-home 42164 Wed, 10 Jun 2020 00:30:00 -0500 Kelly Hellickson and Hilary Reed discuss how to continue marketing while working from home, and what it means for the future of CU marketing.]]> Kelly Hellickson and Hilary Reed discuss how to continue marketing while working from home, and what it means for the future of CU marketing.]]> EmpowerFi 42164 https://empowerfi.org/podcast/?segitem=42247-the-importance-of-strategic-development-now-strategy-still-matters http://radiomd.com/empowerfi/item/42247-the-importance-of-strategic-development-now-strategy-still-matters 42247 Wed, 10 Jun 2020 00:00:00 -0500 Kelly Hellickson and Hilary Reed discuss how to refocus and rewrite strategic plans and marketing strategies for the next 12-18 month time period.]]> Kelly Hellickson and Hilary Reed discuss how to refocus and rewrite strategic plans and marketing strategies for the next 12-18 month time period.]]> EmpowerFi 42247