Eat Less Meat & Transform the Planet

If you don't want to give up animal products entirely, it's important to reduce your intake.
If you don't want to give up animal products entirely, it's important to reduce your intake.

Along the spectrum of "Meatless Mondays" to veganism, there are plenty of ways to impact the planet in a positive way. 

Brian Kateman, founder of the Reducetarian Foundation, has always been a big proponent of environmental sustainability, as well as animal rights. But, he got tired of being called a "lazy vegetarian" or "cheating vegetarian," so he came up with the term reducetarian.

With this approach, no one is asking you to become a vegetarian or vegan, and it's not about being perfect. Eating meat is not an all-or-nothing premise. Rather, the goal is to eat as many plant-based meals as possible.

Brian's message is to educate the public, but also equip you with tools to make the transition as simple as possible. For instance, instead of pointing out what's missing in terms of meat at the dinner table, focus on the new and tasty recipes.

The Reducetarian Solution: How the Surprisingly Simple Act of Reducing the Amount of Meat in Your Diet Can Transform Your Health and the Planet, edited by Brian, contains delicious recipes that use truly simple swaps, as well as more than 70 original essays from influential thinkers on how the simple act of cutting 10% or more of the meat from one's diet can transform the life of the reader, animals, and the planet.

Listen in as Brian joins host Lisa Davis to explain why it's important to reduce your consumption of animal products, as well as share information from the book.


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The Reducetarian Solution: How the Surprisingly Simple Act of Reducing the Amount of Meat in Your Diet Can Transform Your Health and the Planet

Additional Info

  • Segment Number: 1
  • Audio File: talk_healthy/tt89.mp3
  • Featured Speaker: Brian Kateman, Founder of the Reducetarian Foundation
  • Book Title: The Reducetarian Solution: How the Surprisingly Simple Act of Reducing the Amount of Meat in Your Diet Can Transform Your Health and the Planet
  • Guest Facebook Account: https://www.facebook.com/reducetarian
  • Guest Twitter Account: @Reducetarian
  • Guest Bio: Brian-KatemanBrian Kateman coined the term “Reducetarian," a person who is deliberately reducing his or her consumption of meat, and a global movement was born.

    In his book, The Reducetarian Solution: How the Surprisingly Simple Act of Reducing the Amount of Meat in Your Diet Can Transform Your Health and the Planet, Kateman, the founder of the Reducetarian Foundation, presents more than 70 original essays from influential thinkers on how the simple act of cutting 10% or more of the meat from one’s diet can transform the life of the reader, animals, and the planet.

    The book features contributions from such luminaries as Seth Godin, Joel Fuhrman, Victoria Moran, Jeffrey Sachs, Bill McKibben, Naomi Oreskes, Peter Singer, and others.

    With over 40 vegan, vegetarian, and “less meat” recipes from bestselling cookbook author Pat Crocker, as well as tons of practical tips for reducing the meat in your diet (for example, skip eating meat with dinner if you ate it with lunch; replace your favorite egg omelet with a tofu scramble; choose a veggie burrito instead of a beef burrito; declare a meatless day of the week), The Reducetarian Solution is a life-saving (not to mention planet-saving!) book.
  • Length (mins): 18:11
  • Waiver Received: Yes
  • Host: Lisa Davis