Adam Bosworth, a veteran of Google and Microsoft, is the co-founder and CTO of Keas, an employee wellness provider.
Bosworth explains how his corporate wellness program company began approaching health with games.
He believes games and social networks can motivate health change, and incentives should focus on preventing illness in populations that aren't yet sick.
Adam Bosworth is a technology leader and innovator who built numerous technology products such as Google Health, Microsoft Access, Microsoft Internet Explorer and BEA WebLogic Integration and Workshop. After facing serious family challenges with the health care system, Adam decided to transition from 25 years of building databases and software to apply this knowledge and pursue his passion for helping people become healthy and well. In 2008, he founded Keas, an employee wellness provider, to bring together the latest technology, medical information and wellness programs to inspire, motivate and reward consumers to better manage their own health care and live healthier lives.